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Premium Research May 2025
... The ADMS market is evolving to meet modern network management demands, driven by advanced technology and shifting energy landscapes. With growing complexity from grid participants, OT, AI and edge intelligence, CIOs can use this guide to make informed decisions to transform network management. Overvi ...

Analyst(s):   Jo-Ann Clynch   |   Lloyd Jones
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Research May 2025
... Access Research Already a Gartner client? Given the uncertain economic environment and volatility, software engineering leaders must justify investments effectively in business language. This research provides advice on how to master essential business terms, craft compelling business cases, and align ...

Analyst(s):   Annie Hodgkins   |   Deacon D.K Wan
Premium Research May 2025
... The Chief Sales Officer is a quarterly publication featuring the latest insights on leading and managing the sales function. This issue explores how CSOs can adjust sales strategy and enhance execution. Gartner Research ...

Analyst(s):   Delainey Kirkwood   |   Betsy Gregory-Hosler
Premium Research May 2025
... Activating brands for success is tough amid evolving customer needs and digital disruption. Brand leaders can use this research to mature their brand activation strategy by evaluating their maturity, improving internal team alignment and executing localized campaigns across all channels. Overview Intr ...

Analyst(s):   Akanksha Borawake   |   Carlos Guerrero
Premium Research May 2025
... Customers increasingly use a blend of physical and digital channels, often at the same time. Digital marketing leaders can use this research to inform the creation of hybrid “phygital” marketing experiences that make the customer journey effortless and smooth. Overview Introduction Analysis Gartner Reco ...

Analyst(s):   Suzanne Schwartz   |   Anna Maria Virzi
Research May 2025
... Access Research Already a Gartner client? Organizations and employees are facing a volatile and uncertain future. Executive leaders can effectively lead through crisis and disruption by strengthening and demonstrating self-efficacy, defined as the belief in their own ability to execute the leadership ...

Analyst(s):   Casey Buckley   |   Jennifer Jackson
Premium Research May 2025
... This presentation showcases 11 high-value use cases of AI and generative AI in banking and investment services from the 2024 Gartner Eye on Innovation Awards for Financial Services. CIOs can advance business outcomes by studying how other financial institutions currently leverage AI innovation. Gartn ...

Analyst(s):   Jasleen Kaur Sindhu   |   Thatcher Dunlap
Premium Research May 2025
... Executives may perceive an online customer community as only a support vehicle. But revenue and retention leaders can amplify a community’s influence on outcomes like product adoption, customer retention and revenue growth by driving ongoing member engagement and measuring community impact. Overview I ...

Analyst(s):   Maria Marino   |   Ray Pun
Research May 2025
... Access Research Already a Gartner client? In a rapidly evolving market, why do some companies scale effortlessly while others struggle to grow? This research explores how high-growth and low-growth companies differ in their technology ambitions, investment strategies and innovation priorities, reveali ...

Analyst(s):   Andy Rowsell-Jones   |   David Furlonger
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