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Premium Research Jan 2024
... Brand leaders must recognize factors that influence audience buying decisions in order to make the most of brand positioning and activation opportunities. This research looks at four consumer mindsets to help brand leaders tailor content, channel strategy and experiences for each group. Introduction G ...

Analyst(s):   Anna Maria Virzi   |   Kate Muhl
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Premium Research Jan 2024
... Undertake a sequential, focused process to create a finance strategy that enables action. Outcome Suggested Partners Step 1 Step 2 Step 3 Gartner Research ...

Analyst(s):   Peter Brannigan   |   Geraldine Garaud
Premium Research Jan 2024
... Dynamic CSOs do not just exert influence externally with buyers and partners. They also influence internally by effectively cultivating C-suite relationships. CSOs should use the resources in this research to align more closely with executive peers and champion the commercial organization’s needs. An ...

Analyst(s):   Dave Egloff   |   Rachael Buchler
Premium Research Jan 2024
... Reprioritize enterprise investments across new opportunities and in-flight initiatives using a rigorous and repeatable process Outcome Suggested Partners Step 1 Step 2 Step 3 Gartner Research ...

Analyst(s):   Michelle Carlsen   |   Dennis Gannon
Premium Research Nov 2024
... As 2024 begins to close, CSCOs are looking for insight into what challenges their peers and leadership teams are anticipating for the year ahead. This episode of the Supply Chain Podcast explores how CSCOs can meet these challenges and build a foundation to deliver on 2025’s top priorities. Overview A ...

Analyst(s):   Tess Frenzel   |   Wade Mcdaniel
Premium Research Oct 2024
... The 2025 Gartner CIO and Technology Executive Survey highlights top technology investment priorities for the U.S. federal government (including defense) and the objectives for those investments. CIOs can use this presentation to inform or validate their executive leadership’s key priorities. Gartner ...

Analyst(s):   Daniel Snyder   |   Nora Reavey-Gilbert
Premium Research Nov 2024
... PMOs are increasingly moving toward a product model, but projects aren’t going away. The steps outlined in this research will help PMO leaders to define contextualized common practices, create a unified view of all work and alignment, and establish a culture that fosters multimethod behaviors. Overvi ...

Analyst(s):   Kevin Rose   |   Peter Clegg
Premium Research Oct 2024
... The 2025 Gartner CIO and Technology Executive Survey highlights top technology investment priorities for the governments of Canada and the objectives for those investments. CIOs can use this presentation to inform or validate their executive leadership’s key priorities. Gartner Research ...

Analyst(s):   Nora Reavey-Gilbert   |   Albert Gauthier
Premium Research Jun 2024
... Most finance organizations lack the skills and technological maturity to activate value from AI beyond in-app productivity gains. As AI hype turns to disillusionment, tech providers can unlock value and drive retention by including finance-specific upskilling programs with their product offering. Ses ...

Analyst(s):   Mark D. McDonald   |   Garrett Astler
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