Analyst(s): Avivah Litan | Jeremy D'Hoinne | Peter Firstbrook
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... CTOs can avoid obstacles to scaling GenAI by embracing emerging industry best practices. They must prioritize business value, focus on AI literacy and responsible AI, nurture cross-functional collaboration, and stress continuous learning to achieve successful outcomes. Overview Strategic Planning Assu ...
Analyst(s): Alberto Pietrobon | Leinar Ramos | Arun Chandrasekaran
... For the best digital marketing brands, outpacing competitors takes far more than simply outspending them. Gartner’s research on Genius Brands across industries offers marketing leaders crucial insights on how to turn their strategies into elite playbooks. Gartner Recommended Reading Gartner Research ...
Analyst(s): Matt Moorut | Dorian Cundick | Suzanne Schwartz
... A successful PLG strategy requires understanding how and when users interact with free offers or products as they achieve the desired value. Tech CEOs embracing PLG must invest in technologies that can capture and operationalize usage insights to fuel product-qualified leads and conversion efforts. O ...
Analyst(s): David Yockelson | Vivek Tomar | Ron Burns
... China’s unveiling of a metaverse action plan, coupled with maturing AR/VR technologies, necessitates CIOs in China to adapt their digital workplaces. This research offers guidance on piloting immersive technologies to enhance collaboration, productivity and inclusivity in this evolving landscape. Ove ...
Analyst(s): Christopher Trueman | Arnold Gao | Hao Yin
... This research presents Index and category performance insights from Gartner’s 2023 Food and Beverage Digital IQ Index. CMOs should use this as a resource to better understand and benchmark performance against industry peers and category leaders. Index Performance Category Performance Gartner Recommende ...
... CMOs are actively assessing generative AI’s potential, but struggle to prioritize use cases and establish successful marketing pilots. CMOs can download this presentation for a framework to build a case for a pilot based on business value and feasibility of adoption. Gartner Research ...
Analyst(s): Mike Froggatt | Suzanne Schwartz | Nicole Greene
... Access Research Already a Gartner client? AI is poised to shape the next frontier of DevOps. Software engineering leaders driving platform engineering initiatives should augment DevOps with predictive and generative AI to improve developer experience, enhance software delivery workflows and optimize t ...
Analyst(s): Cameron Haight | Bill Blosen | Manjunath Bhat
... To stay ahead, insurance CMOs must build functional capabilities, ensure customer relevance and optimize delivery. Use this guide of industry-specific research to prioritize investments, adapt marketing strategies and execute tactics in a changing landscape. Analysis Research Highlights Gartner Researc ...