... Organizations that attempt to establish single owners of master data often struggle to achieve the collaboration required to set, enforce and adhere to master data policies. D&A leaders should focus instead on the three key areas where control is exercised over the shared asset of master data. More D ...
Analyst(s): Helen Grimster | Stephen Kennedy | Gavin Hicks
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... Setting sustainability innovation goals requires a structured approach that enables change and progress toward organizational sustainability goals. Digital leaders can use this research to unlock innovation strategies and develop capabilities that have an impact on sustainability goals. Overview Contr ...
Analyst(s): Peter Skyttegaard | Tsuneo Fujiwara | Gunjita Mundeja
... Account-based marketing is a popular B2B go-to-market strategy for product marketers to boost regional growth, but difficult to scale in the field. This research uses Gartner’s ABM benchmarks and provides solutions to common alignment and resourcing challenges. Overview Introduction Analysis Gartner Rec ...
... Access Research Already a Gartner client? CSP focus for sustainability is shifting from compliance to driving growth. By adopting energy-efficient technologies and sustainable practices and offering green products and services, CSP product leaders can create market differentiation, attract new custome ...
Analyst(s): Susan Welsh de Grimaldo | Khurram Shahzad
... Tech services leaders struggling to meet revenue goals must adopt measures to drive sales behavior that results in revenue growth with improved margins. This research provides insights into key revenue metrics, KPIs and strategies to support profitable services growth. Overview Analysis Conclusion Gartn ...
Analyst(s): Scott Frederick | David Ackerman | Don Ribar
... The top priority for leaders in insurance this quarter is modernizing business-critical systems, and they are focused on transforming the claims process. Use these results to understand industry trends, and how peers are planning and budgeting for challenges associated with the claims process. Overvi ...
... The edge computing market is expected to reach $511 billion by 2033 for five leading industries, up from $131 billion in 2023. Product leaders should target edge capabilities for industries such as manufacturing; communications, media and services; healthcare; retail; and government. Overview Strategi ...
Analyst(s): Enrique Hernandez-Valencia | Pablo Arriandiaga
... Access Research Already a Gartner client? A large share of tech marketing program budgets goes to hosted and sponsored events. This research provides product marketers who host a combination of virtual and in-person events with an overview of vendors offering improved content relevance, check-in proce ...
Analyst(s): Precious Ozokpo | Susan Graeme | Amy Jenkins