... To achieve their digital marketing goals, CMOs of personal care brands must understand leading strategies in an evolving digital landscape. CMOs can use this research to derive inspiration on digital marketing strategies from personal care brands and identify best practices within their industry. Ind ...
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... The shift to product-centric delivery requires software engineering leaders to reorganize their leadership roles and staff, including developers and product owners. Software engineering leaders can use these 10 real-world examples to guide their own team and leadership structure decisions. Gartner Re ...
Analyst(s): Sarah Baumunk | Neha Agarwal | Akriti Kapoor
... Chief procurement officers often struggle to build a successful business case to justify centralizing more procurement activities. Use this research to help determine the ideal level of centralization when the primary objective is cost optimization. Data Snapshot Data Insights What You Need to Do Gartne ...
Analyst(s): Saksham Arora | Ranjani Kirtane | Andrea Greenwald
... The 2025 Gartner CIO and Technology Executive Survey highlights top technology investment priorities in Africa and the objectives for those investments. CIOs can use this presentation to inform or validate their executive leadership’s key priorities. Gartner Research ...
Analyst(s): Nora Reavey-Gilbert | Daniel Sanchez Reina
... Access Research Already a Gartner client? As the importance of infrastructure increases, so does the need to prepare for both common and lesser-known infrastructure risks. I&O leaders must identify the infrastructure risks associated with their environments along with appropriate mitigants. Overview Int ...
Analyst(s): Dennis Smith | Tim Zimmerman | Jeff Vogel
... This research provides an inside look at the Digital IQ Index performance of 130 Pharma Rx brands by dimension, class and category (e.g., oncology, migraine, metabolic, etc.). Pharma CMOs can use this research to surface insights on their peers’ winning strategies. Index Performance Analysis Gartner Re ...
Analyst(s): Chris Beland | Anirudh Bhardwaj | Ipsa Jaiswal
... Access Research Already a Gartner client? Sales training service providers have added buyer insight expertise and AI-assisted learning paths and reinforcement to their training offerings. Sales enablement leaders can use this guide to identify vendors that offer capabilities which drive seller behavio ...
Analyst(s): Shayne Jackson | Bill Yetman | Elizabeth Jones
... Gartner Hype Cycles provide insight into the maturity, adoption and business impact of emerging tech and innovations. Product marketers should leverage this high-impact resource to guide, inform and improve their go-to-market strategy and tactics. Overview Introduction Analysis Gartner Recommended Readi ...