... Gartner Hype Cycles provide insight into the maturity, adoption and business impact of emerging tech and innovations. Product marketers should leverage this high-impact resource to guide, inform and improve their go-to-market strategy and tactics. Overview Introduction Analysis Gartner Recommended Readi ...
Analyst(s): Jim Hare | Alan Antin | Suzanne White
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... GenAI enhances enterprise apps, but quality output depends on well-prepared content. Enterprise applications leaders can use this research to learn the three key steps to prepare, manage and optimize internal content, ensuring AI-powered applications generate relevant, high-quality results. More Deta ...
Analyst(s): Stephen Emmott | Hao Yin | Marko Sillanpaa
... Triangulation of cost, competition and value establishes an objective foundation for setting pricing levels. However, value can be difficult to quantify. Product managers can use this tool to quantify the value their solutions provide, including the ROI customers can expect. Gartner Research ...
... Digital transformation has two potential polar conclusions: digital utopia or dystopia. A common media thread is that we’re headed for digital dystopia, but that’s not a self-fulfilling prophecy. Within work boundaries, digital happiness is the CHRO’s problem to solve and responsibility to own. Overv ...
Analyst(s): Trevor Keavney | Sam Grinter | Nicole Paripurana
... Retailers and CG companies are seeking greater customer intimacy through loyalty, immersive store and pop-up experiences. This research guides executives on the strategy, benefits, business capability models, corresponding technologies and real-world examples of CX CORE. Gartner Research ...
Analyst(s): Hanna Karki | Michelle DeClue | Emma Mathison
... Access Research Already a Gartner client? SaaS companies struggle to maximize both product adoption and revenue using traditional pricing models. Tech provider product managers should offer “committed consumption” to increase product adoption, maximize revenue, increase customer satisfaction and impro ...
Analyst(s): Calum McDonald | John Santoro | Bill Ryan
... The 2025 Gartner CIO and Technology Executive Survey reveals the activities that CIOs intend to focus their personal working time and attention on in the next 12 months. CIOs can learn how peers answered and plan their own priorities for 2025. Data Insights Directions for Use About This Research Recomme ...
Analyst(s): Daniel Sanchez Reina | Melissa Rossi Wood
... The current pace of disruption is challenging traditional succession planning processes. This research explores the “ready enough” concept to help HR leaders retain top talent and encourage a growth-focused mindset among leaders. More Detail Gartner Recommended Reading Gartner Research ...