... Access Research Already a Gartner client? Finance transformation leaders can overcome the challenges of finance technology evaluation by defining a path to value before embarking on specific vendor evaluation. This research provides guidance and best practices to define a path to value and avoid purch ...
Analyst(s): Permjeet Gale | Garrett Astler | Matthew Mowrey
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... Access Research Already a Gartner client? In the coming years, advancements driven by AI, generative AI, and immersive technologies will revolutionize how tech CEOs and teams operate. Customer acquisition will be radically transformed through immersive hyperpersonalization, advanced predictive analyti ...
Analyst(s): Warren Johnstone | Patrick Stakenas | David Kung
... Access Research Already a Gartner client? Operationalizing AI remains one of the most challenging initiatives for AI leaders, given the pervasiveness of AI techniques within applications and processes. AI leaders must orchestrate these implementations at scale and guarantee the ongoing business value ...
Analyst(s): Anthony Mullen | Van Baker | Erick Brethenoux
... Access Research Already a Gartner client? AI leaders are both business and technology experts. While defining and facilitating the organization’s AI ambition, they must establish and convey the business value and impact of that ambition, and orchestrate the design and deployment of responsible AI syst ...
... Direct to consumer can offer consumer goods companies the buying behavior insights they seek, but CG firms must first evaluate the benefits and risks. This research guides CG executive leaders on the strategy, benefits, business capability models and benefits, and offers real-world examples. Gartner ...
Analyst(s): Emma Mathison | Michelle DeClue | Jason Daigler
... Access Research Already a Gartner client? Software-defined WAN connects enterprise branches with other enterprise locations, the cloud and wherever applications are hosted. Infrastructure and operations leaders responsible for networking should use this research to identify the offerings aligned with ...
Analyst(s): Karen Brown | Nauman Raja | Jonathan Forest
... Access Research Already a Gartner client? Increasing organizations in China are adopting zero-trust network access to secure access to their digital assets as hybrid working grows. Security and risk management leaders should use this research to understand the ZTNA market in China and select the right ...
... Multiple disruptors, including high employee turnover, underinvestment in KM and overreliance on technology, threaten CSCOs’ ability to retain institutional knowledge. Use this research to establish a foundation for KM in supply chain and prepare for the potential impact of GenAI on KM. Overview Concl ...
Analyst(s): Sam Berndt | Danielle Torgerson | Tess Frenzel
... Retail CMOs face pressure to drive sales through online channels while marketing budgets shrink. CMOs can use this research to benchmark their digital marketing performance against monobrand retail leaders to identify areas of opportunity to drive growth. Index Performance Analysis Gartner Recommended ...
Analyst(s): Ipsa Jaiswal | Anirudh Bhardwaj | Kassi Socha