... Technology buyers feel that technology and service providers typically don’t differentiate their offerings in a way that resonates with their prospects. Product marketers can use the meaningful, unique and defensible approach to identify and pressure-test the differentiators that buyers value most. O ...
Analyst(s): Mark Stanyer | Molly Beams | Kip Martin
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... Artificial intelligence and analytics enable procurement organizations to address strategic complexities and enhance value delivery. Here, we spotlight three Cool Vendors that support procurement technology leaders’ strategic objectives and provide actionable insights. Overview Analysis Gartner Recomme ...
... Access Research Already a Gartner client? Many customers go straight to an agent for service, undermining the value of self-service investments. To increase adoption, customer service and support leaders can deploy a differentiated self-service strategy that accounts for the unique motivations and min ...
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... Access Research Already a Gartner client? Backup as a service offers simplified backup and data protection to protect data in cloud, on-premises or in SaaS applications. I&O leaders responsible for backup and data protection should consider BaaS to complement and potentially replace on-premises backup ...
Analyst(s): Michael Hoeck | Jason Donham | Rene Rodriguez
... Asset-intensive industries must seize opportunities to optimize costs associated with industrial assets as they move toward strategic asset management. CIOs can use this guide to understand AIP market dynamics and example offerings to make informed asset investment planning decisions. Overview Strateg ...
... FP&A leaders must continually adjust to new expectations, reset their priorities and evolve their function to maximize business impact. This Leadership Vision presentation will help FP&A leaders plan for 2025 and communicate priorities to leadership, peers and teams. Overview Recommended Actions Gartne ...
... Business process services buyers are moving from labor-centric to more automated and transformative digital delivery models at varying speeds. Product marketers must clarify the uniqueness of their BPS offering, then target buyers whose priorities align with those strengths. Overview Introduction Analy ...
Analyst(s): Jennifer Barry | Molly Beams | Scott Frederick
... Growing digital business and increased customer expectations are elevating the importance of real-time, personalized customer experiences for competitive advantage. This research helps tech CEOs prioritize CX analytics to inform their product strategy and track measurable outcomes. Overview Analysis Ga ...
Analyst(s): Vivek Tomar | Andrew Newman | Adrian Lee