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Premium Research Feb 2025
... This resource assesses the current, expected and potential impacts of the U.S. federal policy changes on the retail and consumer goods industries. Executive leaders can use these insights to better predict and navigate complexities and adapt to fast-moving changes. How to Use This Presentation Gartner ...

Analyst(s):   Kelsie Marian   |   Ellen Eichhorn
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Premium Research Mar 2025
... This resource provides assessments, projections and advice on the impacts of current U.S. policy changes on the consumer goods industry and the CIO role. CIOs can use these insights to navigate evolving complexities and adapt to fast-moving changes. How to Use This Presentation Gartner Recommended Rea ...

Analyst(s):   Tom Nolan   |   Ellen Eichhorn
Premium Research Mar 2025
... Legal and HR leaders in the U.S. private sector share how they are responding to U.S. administration policies under President Trump. Their actions include reviewing policies on diversity, equity and inclusion and immigration — and monitoring employee concerns. Gartner Recommended Reading Gartner Resea ...

Analyst(s):   Dian Zhang   |   Laura Cohn
Premium Research Feb 2025
... Even seasoned CMOs find brand strategy terms confusing due to inconsistent definitions. This research explains the essential and optional components of a brand strategy and their meanings, providing a clear example to guide you in crafting an effective brand. More Detail Contributors Gartner Research ...

Analyst(s):   Julie Reeves   |   Alex De Fursac Gash
Premium Research Mar 2025
... Asset-intensive industries must enhance maintenance and repair to boost performance, mitigate risk and optimize costs. As awareness of AI capabilities in asset operations grows, CIOs can use this guide to gain insights into asset performance management software to support organizational objectives. O ...

Analyst(s):   Kristian Steenstrup   |   Lloyd Jones   |   Nicole Foust
Premium Research Jan 2025
... Economic pressures, demands for technology advancement, and the proliferation of AI and GenAI are forcing payers to reevaluate and reshape how they do business. Our predictions can help healthcare payer CIOs prepare for investments that will reduce costs, improve revenue and optimize the business. Ov ...

Analyst(s):   Connie Salgy   |   Austynn Eubank   |   Faith Adams
Premium Research Feb 2025
... Generative AI offers many benefits to digital commerce, but marketers aren’t sure where to start implementation. Digital commerce leaders can use this research to focus on content creation, campaigns and personalization to drive productivity and revenue. Gartner Research ...

Analyst(s):   Ant Duffin   |   Greg Carlucci   |   Penny Gillespie
Premium Research Jan 2025
... Although generative AI is developing rapidly in China and the U.S., there are key differences in each country’s progress. Data and analytics leaders in multinational companies can use this infographic to compare generative AI capabilities in both markets. Overview Gartner Recommended Reading Gartner Re ...

Analyst(s):   Tong Zhang   |   Mike Fang   |   Ben Yan
Research Mar 2025
... Access Research Already a Gartner client? I&O leaders must prepare for ransomware attacks by determining how they will recover and secure applications compromised with malware and altered configurations. This research describes two approaches to ensure a secure recovery and evaluates their strengths a ...

Analyst(s):   Ron Blair   |   Jason Donham   |   Vishesh Divya
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