... Access Research Already a Gartner client? Technology providers selling AI agents struggle to profit from them while offering clear, fair and predictable pricing. Product managers can use this research to determine how to set the pricing model and price of their AI agents and provide customers with vis ...
Analyst(s): Jim Hare | Nicholas Carter | John Santoro
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... Microsoft’s recent rebranding of Microsoft Copilot (formerly Bing Chat Enterprise) introduces compelling “agent” features that can address M365 Copilot adoption challenges (i.e., cost, quality and security). This research explains the technical changes and opportunities these agents enable. More Deta ...
... Access Research Already a Gartner client? Despite AI’s increasing hype, many organizations struggle to turn investments in traditional and generative AI into material improvements in worker productivity. CFOs should use this research to recalibrate expectations on how AI will truly impact worker produ ...
Analyst(s): Nirvan Gupta | Randeep Rathindran | Josh Raymond
... Gartner discovered four enterprise change-readiness profiles whose approach to B2B buying and change management predicts deal quality. This research helps CMOs align segmentation and demand-generation strategies to the unique characteristics of these customer profiles. Overview Conclusion Contributors G ...
Analyst(s): Sharon Cantor Ceurvorst | Alexandra Bellis
... Technology and software assets are increasingly playing a crucial role in making manufacturers’ factories reliable, agile and sustainable. CIOs can use this research to augment a smart factory strategy by leveraging technology elements in accordance with their future manufacturing strategies. Overvie ...
Analyst(s): Mike Ramsey | Frank Ridder | Sudip Pattanayak
... Access Research Already a Gartner client? Digital solutions require resilient, adaptable infrastructure; however, obsolete technology and practices prevent infrastructure and operations leaders from meeting this requirement. I&O leaders should use this guidance to manage infrastructure life cycles to ...
Analyst(s): Mark Margevicius | Roger Williams | Daniel Stang
... Product marketers are often overwhelmed with a broad array of upstream and downstream GTM activities. Since prioritizing among them can be difficult, especially when resources are precious, Gartner has created a tool to help product marketing leaders optimize their workloads. When to Use Directions fo ...
Analyst(s): Rahim Kaba | David Yockelson | Jen Singleton