... Rapid iterations from GenAI technologies such as AI agents and DeepSeek have led to unrealistic expectations from enterprises. This research draws on our discussions with AI leaders in China on common GenAI pitfalls, providing recommendations that ultimately facilitate successful adoption. Overview St ...
Analyst(s): Mike Fang | Tong Zhang | Ben Yan
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... CMOs are under pressure to increase their digital maturity as consumers’ online shopping behaviors and brand expectations rise. Use this research to benchmark your digital marketing performance against home care and over-the-counter Index brands to identify areas of opportunity to drive growth. Index ...
... Access Research Already a Gartner client? Startup tech CEOs are entering a difficult environment in 2025 with narrow paths for success. Many will rely on investment to survive and thus will need to communicate their potential future value clearly. This research shows startup tech CEOs how to use the “ ...
Analyst(s): Forest Conner | Igor Marchal | Patrick Stakenas
... Inconsistent value propositions, time-consuming processes and fragmented workflows prevent value messaging from having attributable pipeline impact. This research shows how CSOs can effectively integrate AI-led value messaging to create contextually relevant messaging repeatedly and at scale. Overvie ...
... Expectations for innovation grow every year, and the number of initiatives and business outcomes CIOs are expected to impact can feel unmanageable. CIOs can use this research to refocus on goals and initiatives that matter most using best-in-industry examples from Gartner’s Eye on Innovation Awards. ...
Analyst(s): Van To | Ankita Srivastava | Chris Regan
... Access Research Already a Gartner client? Cost overruns, decision-making risks, loss of trust and rigid stakeholder mindsets all threaten the promised return from accelerating investments in AI. This research equips CFOs to overcome these challenges and prevent stalled progress of enterprise AI transf ...
... Access Research Already a Gartner client? Organizations utilizing the CISA Zero Trust Maturity Model often find its current form challenging to measure progress. Security and risk management leaders can tailor the ZTMM to their specific needs, evaluate capabilities and measure progress by downloading ...
Analyst(s): Wayne Hankins | Sagar Patel | Tiffany Taylor
... Data-driven unified commerce execution is foundational for fulfilling consumer expectations and is vital for retailers’ competitive differentiation. This presentation provides industry fundamentals for product leaders seeking to launch or grow products or services in retail. Gartner Research ...
... Access Research Already a Gartner client? Cloud connectivity includes public options and multiple private alternatives, the latter of which can be difficult for enterprises to navigate. This research will help I&O leaders select private connectivity services to support cloud applications based on perf ...
Analyst(s): Lisa Pierce | Karen Brown | Danellie Young