... Access Research Already a Gartner client? Just stopping by? Effective market positioning and differentiation requires understanding the dynamics that drive demand for your products and solutions. This initiative helps B2B CMOs define target audiences as well as develop messaging that attracts ideal buy ...
Analyst(s): Alan Antin | Amy Abatangle | Sharon Cantor Ceurvorst
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... Progress in energy transition and sustainable water operations is opening new business models and financial revenue opportunities, driving utilities to modernize customer engagement approaches. Utility CIOs can use this trend analysis to align customer strategy with technology investments. Overview St ...
Analyst(s): Nicole Foust | Jo-Ann Clynch | Lloyd Jones
... Access Research Already a Gartner client? Just stopping by? Identity and access management is a foundational, yet complex, component of every cybersecurity program. To enable digital business outcomes, cybersecurity leaders must move beyond compliance-based IAM and fully integrate IAM into the cybersec ...
Analyst(s): Oscar Isaka | Sagar Patel | Henrique Teixeira
... Access Research Already a Gartner client? Just stopping by? As organizations modernize applications, they still need to support mission-critical legacy technologies and systems. Finding people for this task is increasingly difficult. Software engineering leaders must get more creative to attract and re ...
... At a time of rapid change, chief sales officers are inadvertently overburdening their teams when trying to help them succeed. CSOs must leverage new AI technologies that enable sellers to concentrate on fewer, uniquely human activities. Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Just stopping by? Effective security auditing improves an organization’s security posture and provides assurance over key security-related processes and controls. This research outlines the best practices that cybersecurity leaders such as chief information sec ...
Analyst(s): Sema Yuce | Pedro Pablo Perea de Duenas
... The SEC cybersecurity disclosure rules are pushing organizations to reevaluate their cybersecurity program governance and risk management. Many executive leaders, including those overseeing legal and security functions, have begun implementing changes, with more actions expected. Overview Analysis Gart ...
Analyst(s): Lisa Neubauer | Christopher Mixter | Alissa Lugo
... As enterprises adopt product-based delivery, progress can stall as legacy project-based funding practices cause friction and erode value realization. CIOs must work with their CFO to transform technology investment planning, adopt product-based funding approaches and instill new ways of working. Gart ...
... GenAI offers near-term revenue and significant long-term opportunity to technology and service providers, even though hype currently outweighs sales. General managers must draft and deliver strategies that position them for growth in AI. This resource collection offers the means to do so. Analysis Res ...