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Research Aug 2024
... Access Research Already a Gartner client? Adaptability is critical to managing chaos and driving growth in B2B sales, yet two-thirds of sales leaders struggle to adapt. To accelerate decision making and improve adaptability, chief sales officers should prioritize revenue intelligence, technology as a ...

Analyst(s):   Dave Egloff   |   Michael Katz   |   Robert Blaisdell
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Premium Research Aug 2024
... Enterprises increasingly use product management and fusion teams for digital delivery. CIOs can use this research to learn which talent structures are necessary for consistent skill development, optimal resource allocation and coordination of technology talent across fusion and platform teams. Overvi ...

Analyst(s):   Raf Gelders   |   Jaime Capella   |   Meghna Joshi
Premium Research Aug 2024
... Many executive leaders are searching for magic GenAI use cases. Yet, they often underappreciate the changes required to effectively experiment and scale GenAI-driven innovation. This research helps CIOs learn which operating model changes other CIOs are making to maximize the value from GenAI. Overvi ...

Analyst(s):   Raf Gelders   |   Alicia Mullery   |   Sneha Ayyar
Premium Research Aug 2024
... An onslaught of customer, competitor, economic, organizational, regulatory and technological forces are impacting the commercial banking industry. This downloadable presentation provides insights into 17 driving forces that financial services leaders need to assess for their organizations’ success. G ...

Analyst(s):   Sophia Palmstedt   |   Derek Frost   |   Mary Yan
Premium Research Aug 2024
... Understanding customer needs and behavior is a top priority in product management for tech providers such as HubSpot. This case study shows how product managers can utilize product analytics insights at scale to make decisions that align with customer needs and overall business objectives. Gartner Re ...

Analyst(s):   Reema Khalid Khan   |   Adrian Lee   |   Vivek Tomar
Premium Research Sep 2024
... A competency model serves as the foundation for sustainable upskilling by identifying behaviors tied to different levels of skills mastery. Sales enablement leaders can use this tool to assess the behaviors, technology and metrics associated with top-performing seller skills. When to Use Directions fo ...

Analyst(s):   Antra Sharma   |   Michael Katz   |   Bill Yetman
Research Sep 2024
... Access Research Already a Gartner client? Implementing and maintaining CRM, digital workplace or ERP applications requires stakeholders to follow a prescribed governance decision-rights model. Enterprise application leaders can apply these recommendations to build successful agile application governan ...

Analyst(s):   Tad Travis   |   Price Christian   |   Kevin Matheny
Premium Research Sep 2024
... As companies strive to improve customer engagement, personalization has emerged as a key success driver. Thus, CIOs are leveraging new types of data to support this vision. Gartner data can help CIOs understand consumers’ appetite to share information with various product and service providers. Data ...

Analyst(s):   Aniket Agrawal   |   Kimberly Harris-Ferrante   |   Laurie Shotton
Research Sep 2024
... Access Research Already a Gartner client? The first 100 days of a CFO’s tenure are critically important to define finance goals that support the organization’s broader strategy. This research provides guidance to ensure a strong start in your new role while helping you navigate and overcome common bar ...

Analyst(s):   Michelle Carlsen   |   Emily Riley   |   Dennis Gannon
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