... Understanding customer needs and behavior is a top priority in product management for tech providers such as HubSpot. This case study shows how product managers can utilize product analytics insights at scale to make decisions that align with customer needs and overall business objectives. Gartner Re ...
Analyst(s): Reema Khalid Khan | Adrian Lee | Vivek Tomar
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... Access Research Already a Gartner client? Executive leaders, including CEOs, often struggle with stress and feelings of impostor syndrome. This research explores three yoga-inspired practices to help improve their emotional health and confidence: setting intentions, challenging negative beliefs and qu ...
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... Who is responsible for identifying, testing and communicating the risks of emerging technologies such as generative AI? This Maverick proposes that technology innovation leaders treat these technologies like pharmaceutical development with rigorous testing, monitoring and labeling to mitigate risks. ...
Analyst(s): Kimberly Harris-Ferrante | Michael Shanler | Mandi Bishop
... Access Research Already a Gartner client? As account-based marketing programs scale, developing repeatable, cross-functional processes that drive account engagement becomes an ongoing challenge. Digital marketing leaders should use this guide to develop a scalable approach to account engagement and AB ...
Analyst(s): Kate Fridley | Julia Multedo | Dhwani Shah
... With this research, product leaders can align to climate change mitigation and adaptation measures that buying centers in heavy- and light-asset-intensive sectors are pursuing. Our data shows that narratives should differentiate between U.S. and European product sustainability requirements. Data Insi ...
... Financial services firms worldwide sent nearly 400 nominations for the 2023 Gartner Eye on Innovation Awards, highlighting transformative innovations and technologies. This collection enables financial services leaders to assess use cases and ROI from advances in AI, automation, payments and more. Wh ...
Analyst(s): Alistair Newton | Derek Frost | Rajesh Narayan
... Product leaders can use this tool to align their product portfolio with the timeline of investment priorities addressing climate change measures.They can tailor features to meet regional and industry-specific needs while enhancing product innovation and portfolio value. Data Insights Directions for Us ...
... Supply chain organizations have revamped rewards and recognition programs to prevent talent attrition. But none of these efforts matters to employees who don’t feel a sense of belonging. Supply chain leaders should create inclusive work environments and retain talent by implementing inclusion hacks. ...
Analyst(s): Veronica De Homersley | Mel Mohamednur | Danielle Torgerson