... For CMOs, driving ROI through personalization is challenging due to complex buying journeys and customer data gaps. Learn how Advanced Technology Services used minimum-viable data strategies and AI-powered personalization to transform marketing from a cost center into a business growth driver. Case O ...
Analyst(s): Nicholas Mortensen | Sharon Cantor Ceurvorst | Janine Kanters
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... Gartner’s Digital Workplace Maturity Assessments show that 31% of organizations are operating in reactive mode known as Level 1, creating unnecessary costs. This research helps end-user services leaders reach Level 2, which focuses on proactive management and optimization of the digital workplace. Ov ...
Analyst(s): Lina Al Dana | Stuart Downes | Dan Wilson
... Geopolitical shifts require D&A leaders to focus on contingency planning for products that may be subject to tariffs and to confront related increased costs. Analytics and AI must also be used to proactively adapt to a volatile trade environment by anticipating and responding as conditions change. Mo ...
Analyst(s): Lydia Clougherty Jones | Jamie O'Brien | Carlie Idoine
... This resource assesses the current, expected and potential impacts of the U.S. federal policy changes and trade tariffs on the manufacturing industry. Manufacturing executive leaders can use these insights to better predict and navigate the complexities from these fast-moving changes. How to Use This ...
... In the next two to five years, the transportation industry will increasingly adopt autonomous vehicles at airports and for ride-hailing, while urban transport providers will use mobility data to enhance collaboration. CIOs can plan ahead using these top predictions for transportation for 2025. Overvi ...
Analyst(s): Bettina Tratz-Ryan | Shivani Palepu | Jonathan Davenport
... CFOs are navigating a complex array of finance technologies, including AI-enabled solutions within ERP systems and intelligent process automation applications. Use this infographic to identify how 60 technologies are being adopted and to help plan future innovation and investment strategies. Overview ...
Analyst(s): Marcus Marion | Nick Duffy | Mike Helsel
... Chief procurement officers must communicate and justify annual priorities and actions for the year ahead. This research outlines the trends, challenges and actions to anticipate in 2025. Overview Recommended Actions Gartner Recommended Reading Gartner Research ...
Analyst(s): Cheryl Van Dyke | Fareen Mehrzai | Ryan Polk
... The ways of working in procurement are changing quickly. This research provides chief procurement officers and their leadership teams with a presentation deck to use when communicating the key trends and challenges shaping the future of procurement. Gartner Research ...
Analyst(s): Ryan Polk | Cheryl Van Dyke | Michael Ryan
... The go-to-market approach in the manufacturing industry is centered around learning unique customer needs and pain points. Product leaders must build strong relationships with key decision makers and offer comprehensive demonstrations and proof-of-concept trials to showcase product value and impact. ...
Analyst(s): Brady Barnes | Lillian Oyen-Ustad | Alexander Hoeppe