... Sales organizations struggle to create value from AI tools and methodologies due to a lack of understanding of seller workflow at the action level. This research can help CSOs enhance frontline productivity strategy using an AI-focused Seller Action Hub. Overview Strategic Planning Assumptions Introduc ...
Analyst(s): Sandhya Mahadevan | Guy Wood | Dan Gottlieb | Adnan Zijadic
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... Traditional role-based technology provisioning models fail to meet employee needs. I&O leaders can use this research to create digital employee personas to enhance productivity and improve the digital employee experience. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Re ...
Analyst(s): Autumn Stanish | Tori Paulman | Erin Pierre | Stuart Downes
... Salesforce is increasingly auditing customers’ excess use of product allocations, data storage limitations, and restricted use licenses to drive monetization efforts. This research helps sourcing, procurement and vendor management leaders take steps to minimize cost and reduce risk. More Detail Gartne ...
Analyst(s): Simon Whight | Rebecca Martin | Hannah Decker | Monica Baranwal
... Retail and CG companies face demands and regulations for greater sustainability transparency from savvy value-driven consumers and government agencies. This research guides executives on the strategy, benefits, business capability models, corresponding technologies and real-world examples. Gartner Re ...
Analyst(s): Michelle DeClue | Alfonso Velosa | Emma Mathison | Hanna Karki
... Expanding CRM and customer engagement capabilities, demand for AI and the need to do more with less will challenge application technical professionals in 2025. They should focus on lowering technical debt, implementing low-risk AI capabilities and improving their technical architecture. Overview CRM a ...
Analyst(s): Aditya Sawant | Darin Stewart | Ventse Derzhitski | Simon Whight
... Consolidation has continued in the UCaaS market, driven by product maturity, adoption of cloud office collaboration tools, and an AI arms race by the vendors. I&O leaders should use Gartner’s evaluation of the market across 11 critical capabilities and six use cases to help select a provider. Overvie ...
Analyst(s): Christopher Trueman | Rafael Benitez | Megan Fernandez | Pankil Sheth
... Finance transformation has plunged on the list of priorities for CFOs in 2025. This CFO Podcast episode investigates the reasons why and explains which trends and priorities CFOs should focus on to plan for the year ahead. Overview About the Guests Gartner Recommended Reading Gartner Research ...
Analyst(s): Nina Moreno | Mallory Bulman | Dennis Gannon
... The high-profile CrowdStrike incident put into relief the urgent need for CIOs and their organizations to develop proactive resilience strategies. Leigh McMullen joins CIO Mind’s host Ed Gabrys to discuss the lessons learned and how to navigate the challenges of today’s cybersecurity landscape. Gartn ...
... The convergence of digital analytics across web, product and digital experience domains changes the way D&A leaders interact with analytics across multiple channels. D&A leaders can exploit this by recalibrating their investments to drive better decisions across their use cases and platforms. Overvie ...
Analyst(s): Joseph Enever | Melissa Davis | Adrian Lee | Vivek Tomar