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Premium Research Dec 2024
... The scope of product life cycle management has broadened to encompass closed-loop life cycle processes and data integration across the enterprise. Manufacturing CIOs should navigate the expanding role of PLM in product innovation and supply chain management to enhance discussions with executives. Ove ...

Analyst(s):   Ivar Berntz   |   Frank Ridder   |   Sudip Pattanayak   |   Marc Halpern
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Research Nov 2024
... Access Research Already a Gartner client? Amid high uncertainty, efficiency pressures, business disruption and increasing demand for skills-based talent management, interest in internal talent marketplaces has grown. HR leaders should use this Market Guide to make informed purchasing decisions in a ra ...

Analyst(s):   Rania Stewart   |   Travis Wickesberg   |   Emi Chiba   |   Hiten Sheth
Research Jan 2025
... Access Research Already a Gartner client? Content connects marketers directly with their audience. By strategically delivering this content across channels and campaigns, marketers can navigate volatility and meet customer needs. This initiative guides your team with strategies for paid, earned, share ...

Analyst(s):   Emily Weiss   |   Suzanne Schwartz   |   Nicole Greene   |   Kassi Socha
Research Jan 2025
... Access Research Already a Gartner client? CMOs face pressure to increase marketing’s contribution to revenue by optimizing customer acquisition and growth strategies. Drive revenue through demand generation programs, sales alignment and product messaging strategies that compel B2B buyer action through ...

Analyst(s):   Martin DeWitt   |   Jeff Cohen   |   Sharon Cantor Ceurvorst
Research Jan 2025
... Access Research Already a Gartner client? Product strategies are not one-off projects; they must evolve with changing market dynamics. To craft and maintain world-class product strategies, product managers must address buyer and user demands and evaluate competitors’ products to build the right roadma ...

Analyst(s):   Roberta Cozza   |   Charles Sutherland   |   Milly Xiang   |   Kelli Smith
Premium Research Jan 2025
... This presentation provides valuable insights gathered from the 2025 Gartner CIO and Technology Executive Survey. CIOs in Central and Eastern Europe can learn how their peers plan to manage strategic business, technical and leadership priorities to maximize value from digital investments. Gartner Rese ...

Analyst(s):   Bettina Tratz-Ryan   |   Michael Von Uechtritz Und Steinkirch
Premium Research Nov 2024
... Digital commerce leaders often try to optimize the structure of their organization (the who) while overlooking the importance of governance (the how). Use this research to find the right balance between uniform control and total autonomy — Gartner calls this adaptable governance. Overview Introduction ...

Analyst(s):   Laura Bishop   |   Andrew White   |   Saul Judah   |   Ant Duffin
Premium Research Nov 2024
... The 2024 Gartner Digital Business Buying Drivers Survey indicates 50% of services buyers are looking to expand the number of providers they work with. Tech services leaders can use this interactive tool to identify top drivers for switching providers, both to retain clients and attract new ones. Data ...

Analyst(s):   Katie Gove   |   Mansimran Narang   |   Brendan Williams   |   Chrissy Healey
Premium Research May 2024
... APAC’s manufacturing transformation is rapidly accelerating, driving supply chain restructuring and propelling the region toward an upgraded APAC world factory value chain. Product leaders can download this presentation to help them focus on how to stay on top of these dynamics. Gartner Research ...

Analyst(s):   Vivid Gong   |   Pedro Pacheco   |   Scot Kim   |   Marc Halpern
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