... What will product marketing look like in 2030? This research provides a five-year outlook to help product marketing leaders navigate emerging tech and changes in buying behaviors and GTM approaches, ensuring they future-proof the function to stay ahead and compete in a rapidly changing world. Gartner ...
Analyst(s): Jen Singleton | David Yockelson | Rahim Kaba | Alan Antin
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Research Already a Gartner client? Data is the foundation of AI, presenting a golden opportunity for chief data and analytics officers and senior D&A leaders to shape the future. However, uncertainty remains with the role and its place in AI leadership. Here we examine the future of the CDAO ro ...
Analyst(s): Jamie O'Brien | Gareth Herschel | JC Martel | Sarah James
... Developing, delivering and reviewing an effective sales presentation can be a challenging initiative with several opportunities for mistakes. Tech CEOs can use this tool to evaluate their current sales presentation and identify the most important areas for improvement. When to Use Directions for Use Ga ...
Analyst(s): Raymond Paquet | Warren Johnstone | Forest Conner | Patrick Stakenas
... Logistics is a function in transition. The transformational impacts of technology and digitalization, alongside the diversification of talent and the influence of sustainability, are solidifying their importance to future supply chains. Logistics leaders must embrace, invest in and accelerate adapta ...
Analyst(s): Dwight Klappich | David Gonzalez | Brian Whitlock | Jose Reyes
... Selecting a freight audit and payment provider that meets the organization’s requirements can be time-consuming. Logistics leaders can use this tool to support their evaluation process by creating a strong list of good-fit freight audit and payment service providers for further evaluation. Gartner Re ...
Analyst(s): Brian Day | Brock Johns | Brian Whitlock | Aditi Jain
... Continuous efforts and investments in IoT products often proceed with limited understanding of market developments, resulting in poor results for tech providers. This research helps IoT product managers avoid common mistakes and approach IoT as design patterns to drive better outcomes. Overview Strate ...
Analyst(s): Kay Arnott | Emil Berthelsen | Pablo Arriandiaga | Milly Xiang
... Product managers need to support network and security convergence with limited resources. This research helps them learn how to refine their product strategy based on five key factors and choose between focusing on single-vendor or dual-vendor SASE offerings. Overview Strategic Planning Assumptions Ana ...
... Access Research Already a Gartner client? EA tools help envision, model and plan for the enterprise’s future, evolving business, operating and technology models. Yet, organizations struggle to derive the necessary insights from them. To choose the most promising EA tool, heads of EA must assess produc ...
Analyst(s): Andrew Gianni | Andreas Frangou | Austin Steinmetz | Shubhangi Jena
... Technology is considered a critical enabler of competitive advantage and leaders often cite improving their position as a key driver for investing in operational technology. Supply chain technology leaders can use this research to discover where future risks and opportunities lie. Overview Strategic P ...