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Research February 19 2026
... Gartner CMO Spend Survey Data Snapshots: Strategic Insights for CMOs Unlock Gartner CMO spend insights to optimize your marketing strategy Marketing budgets remain flat at 7.7% of company revenue — a level that may still fall short of meeting evolving strategic needs. The latest CMO Spend Survey reveals ...
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Premium Research Oct 2026
... introduce unpredictable licensing and token costs that lead to budget overruns and erode ROI. This tool enables software engineering leaders to accurately forecast and optimize the costs of AI coding agent tools. When to Use Directions for Use Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Alec Pallin
Research Sep 2026
... Access Insights Already a Gartner client? The global services market is forecast to grow steadily, reflecting the criticality of services adoption for future business growth. Despite macroeconomic uncertainty in the near term, long-term growth will be underpinned by sustained demand for AI, cybersecurity ...

Analyst(s):   Brendan Williams   |   Cathy Tornbohm   |   Chrissy Healey   |   Hardeep Singh   |   Grigory Betskov   |   Mohit Khemka   |   Neha Sethi   |   Gaspar Valdivia   |   Robert Brown   |   Fabio Di Capua   |   Matthew Brown   |   Danny Ryan   |   Tom Coshow   |   Katie Gove   |   David Ackerman   |   Scott Frederick   |   Gunjan Gupta   |   Ed Anderson   |   Rene Buest   |   Ben Fieselmann   |   Ted Chamberlin
Research Oct 2026
... Microsoft Azure, and Google Cloud) often link larger discounts to higher spending commitments. Heads of IT procurement must prioritize contract terms that improve commercial outcomes above discounts tied to unrealistic growth forecasts. Insights at a Glance Strategic Planning Assumption Impact Actions Cautions ...

Analyst(s):   Sara Gravesande   |   Michael Silver   |   Yoann Bianic
Research Jul 2024
... Already a Gartner client? The Chinese mainland’s IT spending will grow by 8.5% and 8.6% (constant currency) for 2024 and 2025, respectively, slower than the global average. This is due to the Chinese mainland’s weak consumer spending, while business spending remains relatively strong and steady. Investment ...

Analyst(s):   Tim Mahon
Research Oct 2025
... Access Research Already a Gartner client? When IT SPVM leaders prioritize their focus based on spend volume, vendors with low spend can enter the portfolio with little to no oversight. Use this Toolkit to develop an IT tail spend strategy that controls cost, reduces risk and optimizes vendor management ...

Analyst(s):   Lucy Morris   |   Jaswant Kalay
Research Jan 2024
... client? Just stopping by? Software spending will outpace all other technologies, driven by the demand in the small and midsize business segments, with a 13.3% CAGR between 2022 and 2027 reaching $840 billion in 2027. The large business segment will lead in IT services spending with a 9.6% CAGR. Investment ...

Analyst(s):   Sheetal Duggal
Research Mar 2026
... Access Insights Already a Gartner client? Indirect spend represents a substantial and frequently overlooked cost within healthcare supply chains. Persistent barriers hinder effective management of this category. This research note calls on CSCOs to take decisive action, offering practical strategies ...

Analyst(s):   Bruce Gilmore
Research Sep 2026
... Access Insights Already a Gartner client? The server market is undergoing significant change as memory prices and AI server demand reshape spending patterns and technology adoption. Enterprise buyers are deferring purchases and hyperscalers are prioritizing AI solutions amid evolving market dynamics. ...

Analyst(s):   Andrew H Kim   |   Adrian O'Connell
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