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Research Jan 2025
... Access Research Already a Gartner client? Understanding the value AI can offer is key to securing leadership support and success. Enterprise architecture leaders should use this research to understand the cost-benefit dimensions of using AI to generate reference architectures. When to Use Directions for ...

Analyst(s):   David Sugden   |   Darin Stewart   |   Lucas Kobat   |   Shubhangi Jena   |   Andrei Razvan Sachelarescu   |   Ankita Khilare
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Premium Research Mar 2024
... Tech marketers — more than any other function surveyed — believe the use of generative AI is important to their work, and nearly all surveyed have deployed or are preparing for GenAI. This research collection provides product marketers with insight, quick answers and actionable advice on GenAI. Analy ...

Analyst(s):   Isoke Mitchell   |   David Yockelson   |   Elizabeth Jones   |   Liz Pellegrini   |   Alan Antin   |   Rahim Kaba   |   Molly Beams
Research Apr 2025
... Access Research Already a Gartner client? Assurance leaders can use this research to conduct fast tabletop exercises to test their assurance-related processes and procedures in the event of a material cyber incident — including when to escalate to the board, notify third parties and file disclosures w ...

Analyst(s):   Madeline Massey   |   Margaret Moore Porter   |   Alissa Lugo   |   David Martens   |   Matt Cantrell   |   Laura Reul
Premium Research Mar 2025
... Retailers must navigate complex technological landscapes, while fostering a data-driven, customer-centric and collaborative organizational culture. Product leaders can use insights drawn from Gartner retail industry trends to unlock valuable business opportunities. Overview Analysis Gartner Recommended ...

Analyst(s):   Sandeep Unni   |   Kelsie Marian   |   Tom Nolan   |   Hanna Karki   |   Max Panther Hammond   |   Robert Hetu   |   Jonathan Kutner
Research Feb 2025
... Access Research Already a Gartner client? Digital savviness is vital for CHROs to effectively lead and support digital transformation within HR and across the organization, yet, many struggle in this area. CHROs can use this research to measure their digital savviness, identify strengths and developme ...

Analyst(s):   David Bobo   |   Helen Poitevin   |   Josie Xing   |   Stephanie Clement   |   Emi Chiba   |   Jackie Watrous   |   Harsh Kundulli
Premium Research Feb 2025
... While digital channels have transformed retailing, physical stores remain consumers’ primary point of purchase and the hub of unified retail commerce execution. This research can help retailer CIOs create a compelling hyperimmersive experience across digital and physical storefronts. Overview Strategi ...

Analyst(s):   Max Panther Hammond   |   Tom Nolan   |   Robert Hetu   |   Kelsie Marian   |   Hanna Karki   |   Jonathan Kutner   |   Sandeep Unni
Research Jan 2025
... Access Research Already a Gartner client? Using strategic elements such as incentives and penalties in managed services outsourcing deals can help align provider behavior to your business objectives. Sourcing, procurement and vendor management leaders can use this research to structure deals that driv ...

Analyst(s):   Lance Pate   |   Randy Blondeau   |   Biswajit Maity   |   William Maurer   |   Tom Sieber   |   Brett Sparks   |   Jess Aggio
Premium Research Feb 2025
... Digital marketing leaders must prioritize personalized customer experiences across marketing, digital commerce and service. Although AI-based recommendations are now standard, vendors differ in their abilities to integrate with complementary applications and leverage AI to suggest actions. Overview Wh ...

Analyst(s):   Julia Lintern   |   Jessica Dervyn   |   Mike Froggatt   |   Alex De Fursac Gash   |   Jason Daigler   |   Penny Gillespie
Premium Research Jan 2025
... Changes in the AI and martech landscapes are driving demand generation program evolution and causing a significant shift in the marketing mix. Demand generation leaders must assess both the positive and negative impacts of these technologies to optimize their marketing investment strategy. Overview St ...

Analyst(s):   Kip Martin   |   Amy Jenkins   |   David Yockelson   |   McKenzie Smith   |   Alan Antin   |   Christy Ferguson
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