Premium Research
Mar 2025
... Customer data platforms help marketing and other customer experience functions collect, unify, segment and activate customer data. Using this research, CMOs can evaluate 12 critical capabilities to identify products that meet business user needs and growing enterprise technology requirements. Overvie ...
Analyst(s):
Benjamin Bloom
|
David Walters
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Rachel Smith
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Adriel Tey
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Lizzy Foo Kune
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Suzanne White
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Audrey Brosnan