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Research Feb 2017
... Manulife China's focus on customer experience is key to the success of its WeChat projects for policy issuance and claim services. Application leaders supporting digital commerce and CRM should learn how to make offerings work in WeChat and others such as WhatsApp, LINE and Facebook Messenger. 主要观点 建议 ...

Analyst(s):   Sandy Shen
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Research Aug 2020
... What’s trending with CIOs? Under pressure to cut cost, CIOs should first reassess their enterprises’ strategic assumptions to inform budgeting and prioritization decisions. Gartner Insights Abstract ...

Analyst(s):   CIO Research Team
Research May 2019
... Many government shared services arrangements around the world are not working because of shared services governance. Government CIOs can learn from our case example to create shared services that focus on proper governance arrangements to align expectations. Key Challenges Introduction Analysis Shared S ...

Analyst(s):   John Kost   |   Neville Cannon
Research Mar 2021
... COVID-19 forced education institutions to rework the education model. Education CIOs can learn from the experience of this university, which pivoted in April 2020 to a hybrid learning model that blended a redesigned socially distanced campus and a new digital learning approach. Gartner Insights Abstr ...

Analyst(s):   Tony Sheehan
Research Aug 2020
... Access to on-campus PC labs is vital to many students and their academic progress. The impact of COVID-19 has highlighted the critical nature of these facilities and the need for education CIOs to transform access to PC labs now and for the future. Overview Introduction Analysis Gartner Recommended Read ...

Analyst(s):   Stuart Downes   |   Robert Yanckello
Premium Research Nov 2023
... Data and analytics inform institutional decisions related to business and learning. K-12 CIOs should use this guide to navigate a solution-aligned approach to education analytics adoption. This will help enable effective responses to academic, fiscal and operational challenges. Overview Introduction De ...

Analyst(s):   Marlena Brown
Research Jan 2017
... Modern CMOs are held to a high performance standard. This requires alignment of strategy, execution and measurement to ensure budgets and resources are invested and optimized to the highest yield. Use this research to build an efficient and effective marketing machine. Scope Analysis Top Challenges and ...

Analyst(s):   Kirsten Newbold-Knipp   |   Jake Sorofman
Research Jun 2020
... The COVID-19 pandemic has tested the business continuity capabilities of many institutions. This research helps higher education CIOs focus on those critical areas impacted by the pandemic and effectively prepare for any crisis now and into the future. Analysis Research Highlights Gartner Recommended R ...

Analyst(s):   Tony Sheehan   |   Robert Yanckello
Research May 2017
... CMOs are under increasing pressure to prove and improve the impact of their marketing and advertising programs, but measurement efforts are often disconnected from the full customer journey. Use this framework to push your team to deliver a more holistic measurement program. Upshot What You Need to Kn ...

Analyst(s):   Martin Kihn
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