... Gartner client? Leaders responsible for AI must manage the cost of turning enterprise data into insights and actions. Use this checklist to control token spend, eliminate waste, and align AI consumption with business value by shifting from data availability to context economics. Insights at a Glance Impact ...
Analyst(s): Soyeb Barot | Yogesh Bhatt | Deepak Seth | Ray Collins | Adam Ronthal | Antonia Roesler
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Insights Already a Gartner client? CMOs are under pressure to justify their CX spending. By correlating CX improvements to business KPIs, they can demonstrate CX’s role in driving growth and reducing costs, enabling marketing to build a strong business case and gain support for CX initiatives. ...
... into cybersecurity platforms. Cybersecurity leaders should use this guide to plan their journey to an effective technology stack, optimize existing spend, and plan for future technology shifts. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...
... block of Meta’s Muse AI signals a broader battle to govern AI agents and command customer experience. To protect first-party customer data and ad spending, CMOs must treat AI agents as a distinct customer class governed by transparent, opt-in frameworks. Strategic Planning Assumption Analysis Gartner ...
Analyst(s): Lizzy Foo Kune | Jason Daigler | Mark O'Neill | Manoj Bhatia
... Access Insights Already a Gartner client? AI applications in IT service management are tools that use AI to augment and extend ITSM workflows to provide intelligent advice and actions for heads of I&O and their IT support teams. This Magic Quadrant evaluates 10 vendors and their AI-focused products in ...
Analyst(s): Ankita Hundal | Chris Matchett | Rich Doheny
... technology as a strategic driver of value and growth, CIOs must embrace a democratized IT operating model. This roadmap provides a structured path to transition from your current state to enterprisewide democratization of IT, data and AI. Overview Strategic Planning Assumption(s) Introduction Future State ...
... Access Insights Already a Gartner client? Cloud transformation is proven to drive measurable business outcomes and value when done well. This research highlights 2025 key trends such as business-outcome-driven engagements, AI/GenAI/agentic AI, and multicloud while helping you select the best-fit provi ...
Analyst(s): Lydia Leong | Christopher Wiles | Tobi Bet | Craig Lowery | William Maurer
... Increasing renewal costs and the inclusion of AI and enterprise service management capabilities are driving ITSM platform spend higher. Heads of I&O should use this research to optimize ITSM spend by avoiding unexpected costs. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications ...
... reveal that CIOs often lack the confidence needed for business engagement to create well-aligned IT strategies. To build confidence, CIOs must reflect on past strategy efforts, invest time in business acumen and IT value stories, and maintain steady business engagement. Analysis Research Highlights Gartner ...