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Premium Research Aug 2026
... replacing static, cycle-based strategies with real-time, AI-driven optimization. Organizations that fail to transition risk locking in inefficient rewards spending and losing critical talent. This content outlines how to redesign total rewards strategies in the AI era. Insights at a Glance Strategic Planning ...

Analyst(s):   Rachel Juley
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Research Aug 2026
... general counsel must actively sell the legal budget and resourcing strategy to the CFO. GC should translate legal value into CFO terms, benchmark spend relative to other functions, demonstrate cost discipline and secure resources needed to support growth goals. Insights at a Glance Impact Actions How ...

Analyst(s):   Chelsea Sweeney
Research Jul 2026
... into cybersecurity platforms. Cybersecurity leaders should use this guide to plan their journey to an effective technology stack, optimize existing spend, and plan for future technology shifts. Strategic Planning Assumptions Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Peter Firstbrook
Research Sep 2026
... Access Insights Already a Gartner client? CMOs are under pressure to justify their CX spending. By correlating CX improvements to business KPIs, they can demonstrate CX’s role in driving growth and reducing costs, enabling marketing to build a strong business case and gain support for CX initiatives. ...

Analyst(s):   Brian Lannan
Premium Research Sep 2026
... block of Meta’s Muse AI signals a broader battle to govern AI agents and command customer experience. To protect first-party customer data and ad spending, CMOs must treat AI agents as a distinct customer class governed by transparent, opt-in frameworks. Strategic Planning Assumption Analysis Gartner ...

Analyst(s):   Lizzy Foo Kune   |   Jason Daigler   |   Mark O'Neill   |   Manoj Bhatia
Research Sep 2025
... Access Research Already a Gartner client? ソフトウェアやクラウド、AIの利用が増えるにつれて、企業は「どう使っているか」を適切に管理し、無駄をなくすことがより重要になっている。本リサーチは、CIOがIT資産管理とFinOpsを組み合わせて、IT投資の価値を最大限に引き出し、不要な利用を減らし、生産性の低いコストを見直す方法を概説する。 要約 戦略的プランニングの仮説事項 はじめに 分析 根拠 推奨リサーチ 備考1:ITAMおよびFinOpsの定義 Gartner Research ...

Analyst(s):   Koichiro Yumi
Premium Research Apr 2026
... architecture and more choice for developing human-centric UI. CIOs must question the value delivered by agentic solutions and only adopt the paradigm where it makes clear business sense. Analysis Gartner Recommended Reading ...

Analyst(s):   Nicholas Carter   |   Kelli Smith   |   Simon Whight   |   Shameen Pillai   |   Gene Alvarez
Premium Research Jan 2026
... Increasing renewal costs and the inclusion of AI and enterprise service management capabilities are driving ITSM platform spend higher. Heads of I&O should use this research to optimize ITSM spend by avoiding unexpected costs. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications ...

Analyst(s):   Rich Doheny   |   Chris Matchett
Premium Research Sep 2025
... The 2026 Gartner CIO and Technology Executive Survey offers a comprehensive look into CIOs’ strategic priorities and the changing technology landscape. This research helps retail and consumer goods CIOs prioritize business, technology, and leadership initiatives amid ongoing volatility. Gartner Recom ...

Analyst(s):   Ellen Eichhorn   |   Hanna Karki
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