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... Paid media accounts for roughly one-third of marketing budgets, yet neither traditional marketing teams nor agencies are equipped with skills to quantify marketing campaign contribution to revenue or qualified leads. CMOs can use this research to make the case for upskilling marketing teams by invol ...
... Access Insights Already a Gartner client? Amid rapid transformation of work due to AI adoption and an increasing demand for skills-based talent management, internal talent marketplaces (ITM) connect people, skills and work. HR leaders should use this Market Guide to make informed purchasing decisions ...