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... Paid media accounts for roughly one-third of marketing budgets, yet neither traditional marketing teams nor agencies are equipped with skills to quantify marketing campaign contribution to revenue or qualified leads. CMOs can use this research to make the case for upskilling marketing teams by invol ...
... Access Insights Already a Gartner client? Critical perspective and insight from Roy Triesscheijn, Director Analyst. Gartner Recommended Reading Gartner Insights Abstract ...