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Premium Research Mar 2026
... As AI reshapes sales roles, chief sales officers must pivot their talent strategy to focus on high-upside, future-fit talent. By redesigning roles and emphasizing new competencies, CSOs can improve quota attainment and reduce hiring costs. Insights at a Glance Strategic Planning Assumption Issue Impact I ...

Analyst(s):   George Tobias   |   Dan Gottlieb
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Premium Research Apr 2026
... Multiple forces — including AI, regulatory volatility, talent shifts, and resource pressures — are reshaping the legal department. This research guides GCs in evolving their operating model to build legal intelligence — unlocking insights from legal data to establish a new competitive differentiator ...

Analyst(s):   Raashi Rastogi   |   Rachel Pakianathan
Premium Research Apr 2026
... B2B marketers who aggressively shift to AI to support demand generation will outperform their peers in an uncertain market. Demand generation leaders who embrace AI agents will drive competitive advantage, while those who don’t will put their career paths at risk. Insights at a Glance Issue Context Imp ...

Analyst(s):   Christy Ferguson   |   James McCormick
Research Apr 2026
... Access Insights Already a Gartner client? Inconsistent seller execution threatens revenue growth. Chief sales officers can improve performance by leveraging AI and conversation intelligence to identify and scale high-performer behaviors, shifting to leading indicators that accelerate sales velocity an ...

Analyst(s):   Doug Bushée   |   George Tobias
Research Apr 2026
... Access Insights Already a Gartner client? B2B marketing attribution is flawed as outdated systems miss precontact partner influence and offline offers, risking lost revenue and insights on what drives the pipeline. Demand generation leaders should implement a modern multitouch attribution process to b ...

Analyst(s):   Laz Gonzalez   |   Ray Pun
Premium Research Mar 2026
... Most enterprises struggle to convert AI investments into tangible business impact. Evidence from efficient growth companies suggests that CFOs must drive AI deployment beyond the back office toward customer, product, and financial levers, pursuing reinforcing use cases that compound growth impact an ...

Analyst(s):   Shankar K   |   Michelle Carlsen
Premium Research Apr 2026
... Static invoice routing methods in AP workflows require more headcount resources, add to payment delays, and increase financial control failures. CFOs should prioritize vendors’ dynamic approval workflow capabilities that deliver faster invoice cycle times, reduce processing costs and mitigate compli ...

Analyst(s):   Grisha Munjal   |   Miles Onafowora
Webinar On-Demand
... enterprise spending on AI in 2026, yet most lack confidence in proving ROI. Gartner’s latest insights reveal the trends reshaping finance and the strategies CFOs and their teams need to navigate disruption effectively. This session explores how AI is transforming the finance function, what it means for ...

Analyst(s):   Dennis Gannon   |   Mallory Barg Bulman
Premium Research Oct 2025
... As B2B buyers seek more efficient purchasing, digital experiences must make it easier to navigate catalogs, find products, and decide. This research helps digital commerce leaders use advanced search to improve buying journeys and strengthen sales teams. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Aditya Vasudevan
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