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Premium Research Feb 2026
... CIOs are prioritizing secure, data‑driven and agentic platforms for efficiency and mission impact. Product leaders must act now to align with CIO spend and capture growth — especially in agentic AI. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights ...

Analyst(s):   George Sellner   |   Daniel Snyder   |   Irma Fabular
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Research Mar 2026
... The race for enterprise scale adoption is changing. Proofs of concept and push strategies are giving way to market pull strategies. With annual AI spending expected to exceed $4.7 trillion in 2030, competition will intensify, requiring leaders to move from push to pull based strategies. Overview Analysis ...

Analyst(s):   Christy Ferguson   |   Mark McDonald
Research Feb 2026
... disruption, and regulatory obligations are forcing procurement leaders to continuously reevaluate their category strategies. This research outlines the spend-management approaches they should encourage their teams to adopt. Insights at a Glance Impact Brief Actions Cautions How to Execute Success Measures ...

Analyst(s):   Thomas Pocock
Premium Research Jan 2026
... empowers customer service leaders with greater choice in technology decisions. Service organizations that ignore this unification trend will continue to spend on duplicate functionality and face increased complexity to scale. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications ...

Analyst(s):   Uma Challa
Premium Research Jan 2026
... The direct AI services market is growing at double the annual rate of the broader services market. Gartner projects global spending on direct AI services will reach $516 billion by 2029, with a CAGR of 14.7% over five years. Tech general managers can use this research to identify profitable and promising ...

Analyst(s):   Matthew Brown   |   Ben Fieselmann   |   Chrissy Healey   |   Colleen Graham
Premium Research Feb 2026
... Cloud spending is unpredictable, making business justification and ROI of cloud workloads hard to prove. This guidance helps cloud architects use unit economics to connect costs to business value indicators, shifting from tactical cost-cutting to strategic value-driven optimization. Overview Problem ...

Analyst(s):   Marco Meinardi
Premium Research Mar 2026
... expensive, yet many organizations misallocate capital expenditures (CapEx) due to weak planning rigor. This research provides 2026 benchmarks for CapEx spending, mix, weighted average cost of capital assumptions, and approval thresholds to help CFOs validate plans, improve prioritization, and strengthen governance ...

Analyst(s):   Michelle Carlsen   |   Grisha Munjal
Research Feb 2024
... Access Research Already a Gartner client? Investor expectations for artificial intelligence continue to increase as spending on computer hardware and semiconductors accelerates. While the infrastructure “picks and shovels” do well, there is a risk that expectations will outpace results for enterprise ...

Analyst(s):   Adam Woodyer
Premium Research Nov 2024
... SMBs, especially small businesses, spend four to five months to buy software: from beginning the search to purchasing the software. Product leaders who understand SMB buying behavior can allocate resources appropriately throughout the three phases of SMBs’ purchase journey. Overview Introduction Analysis ...

Analyst(s):   Mikako Kitagawa
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