... services. Product leaders can kick-start success in this vertical by using this research to expedite and align go-to-market plans with market insights, spending trends and buyer behaviors. Gartner Research ...
Analyst(s): Irma Fabular | Daniel Snyder | George Sellner
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... Paid media spend is rising with increased channel and campaign activity. To succeed, digital marketing leaders must enhance the maturity of strategic planning, audience building, execution, measurement and optimization. This research offers insights to level up advertising campaigns and management. ...
Analyst(s): Andrew Frank | Eric Schmitt | Mike Froggatt
... Faced with expectations of growth amid economic uncertainty, CFOs need to make informed adjustments to spending plans, but don’t have visibility into their peers’ budget choices. Use these benchmarks to calibrate 2025 budget allocations across both enterprise and functional cost categories. Overview ...
... centralizing workflows and providing real-time visibility across inventory, orders, and logistics, reducing delays and errors. It also offers specialized features such as demand forecasting, automated replenishment, and supplier collaboration, enabling scalability and efficiency that manual methods and generic ...
... help you achieve your goals. •Meet increasing expectations from senior business leaders on IT value contribution •Take steps to transform your IT operating model •Understand what tools are available to plan your IT operating model transformation Return to this web page to watch the webinar. Contact us at ...
... Access Research Already a Gartner client? Although audit departments have increased technology spending, only 29% of chief audit executives feel confident in demonstrating its value. This research presents three strategies to help CAEs effectively measure the progress and impact of technology investments ...
... CMOs face pressure from CFOs and CIOs to cut marketing technology spend and duplicative technologies, and martech consolidation is often seen as a solution. Use this research to pragmatically approach the risk of disruption and achieve cost savings by consolidating martech stacks. Overview Introduction ...
... Skills lie at the heart of workforce and talent discussions, as they form the vital link between individuals, their experiences, and enterprise capabilities. Yet, many organizations lack a clear understanding of the critical skills they need or the skills their workforce already possesses. You need ...
Analyst(s): Lily Mok | Chantal Steen | Scott Lever
... Banking CIOs grapple with rising AI-driven fraud and complex know-your-customer and anti-money-laundering regulations. Use this data on industry spending and priorities, plus recommendations for modernizing and automating KYC/AML systems, to streamline account opening and minimize operational risks. ...