... Access Insights Already a Gartner client? The California AI Transparency Act (CAITA) mandates digital media transparency requirements that will enable audiences to clearly distinguish between human-generated and synthetic content. CCOs should lead out as stewards of reputation by becoming conversant w ...
Analyst(s): Dorian Cundick
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... Selecting the right channels to deliver critical organizational information to frontline employees can be challenging, given their limited digital access. This resource helps CCOs explore the evolving channel preferences of nonwired employees in order to select the most effective channels to achieve ...
... Access Insights Already a Gartner client? The talent acquisition technology market is experiencing rapid shifts, primarily driven by advancements in AI and the complexities of the global labor market. Recruiting leaders can use this resource to effectively understand this dynamic landscape and strateg ...
... Access Insights Already a Gartner client? Frontline sales managers are critical drivers of growth, but role ambiguity and excessive demands hinder their performance. CSOs can amplify the impact of sales managers by redesigning their roles for clarity, recruiting for key competencies, and enhancing org ...
... Access Insights Already a Gartner client? Sales success now relies on sellers building buyer confidence and consensus, not just meeting informational needs. CSOs must transform sellers from solution-focused teachers into buying coaches who can manage the emotional challenges of complex B2B deals. Insig ...
... Existing service models will soon become obsolete as new forms of AI and emerging technologies revolutionize banking. Traditional providers must adapt or risk irrelevance as AI, cloud ecosystems, and IaaS reshape the industry. Successful providers will leverage these innovations to help banks redefi ...
... Access Insights Already a Gartner client? Organizations face significant tech and process shifts as customers adopt “channelless” buying journeys. CMOs must adopt a channel-adaptive, AI-powered, and outcome-focused post-omnichannel strategy to meet customer needs, drive agile and scalable marketing, a ...
... An individual’s commitment to a brand derives from interactions that foster connection, preference, and advocacy. Healthcare CMOs can use this research to adjust their brand strategies and further meaningful engagement. Data Snapshot Data Insights What You Need to Do Gartner Recommended Reading Gartner I ...