... CCOs need to gauge AI impact in order to justify and guide AI investment and implementation. This research can help them establish the AI value proposition and equip their teams to anticipate, evaluate and normalize impact at the operational level. Overview Conclusion Gartner Recommended Reading Gartner ...
Analyst(s): Dorian Cundick
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... Access Insights Already a Gartner client? CCOs face pressure to enhance value by integrating generative AI into the Communications function. To drive business results with GenAI, CCOs should engage their team in experimentation efforts guided by overarching objectives and seek opportunities to automat ...
... Rapid, ungovernable change increases employee anxiety and exacerbates change fatigue. This toolkit will support CCOs’ efforts to help employees adapt to change and adopt new ways of working by identifying and removing barriers in their way. When to Use Contributors Gartner Recommended Reading Gartner In ...
... Access Insights Already a Gartner client? Societal polarization has heightened the risk of organizations experiencing brand hate, an intense, potentially dangerous negative emotion toward its brand. Traditional crisis communications by CCOs are often ineffective or counterproductive against this deepe ...
... Access Insights Already a Gartner client? While trust in big brands is declining, audiences still trust their communities. CCOs should capitalize on this by taking a holistic, hybrid approach to community relations, engaging online and in-person communities to build reputation. Overview Introduction Anal ...
... Boards want more discussion of technology — especially AI. Effective CFOs treat AI-driven transformation as a business strategy question, not a technical deployment one, elevating to the board early the AI risks that could lead to damage in reputation, financial performance or competitiveness. Insigh ...
... Access Insights Already a Gartner client? Change management that only focuses on driving awareness and building trust or buy-in for change is ineffective at overcoming resistance to change. CCOs should use Gartner’s BEACONS model to identify and resolve the specific barriers preventing employees from ...
... Access Insights Already a Gartner client? Traditional pricing models are the top contributor to the lack of ROI for investments in AI-augmented services. By leveraging insights from leading service providers, tech services leaders can employ an optimal pricing model that delivers on client value while ...
... Access Insights Already a Gartner client? AI agent-based solutions pose serious profitability risks to service providers who lack a product-like pricing strategy. Applying lessons from interviews with leading service providers, tech services leaders can employ the best pricing model for each client op ...