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Premium Research Nov 2025
... This toolkit provides CCOs and their teams with templates for gathering candid, actionable feedback from business partners on functional performance. Use the templates to ensure that communications work aligns with organizational objectives and continually improves. When to Use Contributors Gartner Rec ...

Analyst(s):   Iliyana Hadjistoyanova   |   Paul Swiergosz
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Research Nov 2025
... Access Insights Already a Gartner client? AI offers transformative potential for product marketing, but prioritization is challenging. Product marketing leaders must analyze GTM activities and workflows, define desired outcomes, and strategically implement AI to maximize impact and orchestrate GTM suc ...

Analyst(s):   David Yockelson   |   Rahim Kaba
Research Dec 2025
... Access Insights Already a Gartner client? Sellers are unprepared for and overwhelmed by new skill demands. CSOs must identify differentiated skills, streamline manager roles to prioritize coaching and drive critical seller development (e.g., AI partnership skills) reinforced by just-in-time learning. A ...

Analyst(s):   Christopher Gamble   |   Shayne Jackson
Premium Research Nov 2025
... AI promises significant productivity, efficiency and cycle time improvements in R&D processes, even though the technology is still nascent. This research provides both a broad view of AI as well as examples of generative AI and agentic AI in R&D. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Wallace Puckett
Research Dec 2025
... Access Insights Already a Gartner client? The magnitude of core banking replacement cost and risk requires banking CIOs to analyze vendors to ensure those vendors align with their organization’s needs. This report compares North American vendors’ critical capabilities to enable CIOs to shortlist their ...

Analyst(s):   Ali Merji   |   Vittorio D'Orazio
Research Oct 2025
... Access Insights Already a Gartner client? B2B buyers prefer digital, rep-free purchases, but they still rely on sales reps for several activities. Sales enablement leaders should partner with marketing to guide buyers with AI-powered tools and content that influence decisions through primarily digital ...

Analyst(s):   Delainey Kirkwood   |   Alyssa Cruz
Research Nov 2025
... Access Insights Already a Gartner client? The sales training service provider landscape is evolving, with vendors adding sales process alignment with reinforcement and AI-assisted learning to their offerings. Sales enablement leaders can use this guide to understand the market, identify vendors and ma ...

Analyst(s):   Shayne Jackson   |   Bill Yetman
Premium Research Dec 2025
... Mixing up performance metrics sabotages clarity on sales territory potential. CSOs who don’t separate territory health from seller performance risk making blind decisions that weaken territory design and GTM strategy. Drawing a clear distinction is essential for sales success. Insights at a Glance Iss ...

Analyst(s):   Dave Egloff   |   Steve Rietberg
Premium Research Nov 2025
... “World Without Truth” is a book that describes the growing threat disinformation poses to organizations and how they can maintain trust when truth is under mass-scale attack. We summarize its contents and key takeaways in this downloadable presentation. Contributors Gartner Recommended Reading Gartner ...

Analyst(s):   Dave Aron   |   Andrew Frank
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