... Access Research Already a Gartner client? Migrating to cloud ERP often leads to proposals with hidden assumptions and high costs. SPVM leaders must evaluate bids against five cost driver categories to enforce transparency, validate scope, and accurately compare proposals. Gartner Research ...
Analyst(s): Shubham Rathore | Irada Veliyeva | Katarzyna Fonteyn | Luis Pinto
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... Gartner First Takes Fresh insights on emerging trends On 20 October 2025, AWS experienced a broad service-impacting event in its Northern Virginia region. Organizations should be prepared to handle outages like this via regional resilience. Gartner Recommended Reading Evolving Insights History ...
Analyst(s): Alessandro Galimberti | Ron Blair | Lydia Leong
... Gartner First Takes Fresh insights on emerging trends The GenAI model providers market is a subset of the larger AI models and marketplaces market. Due to the data, compute and engineering resources needed to build GenAI models, the market is highly concentrated with a few providers. GenAI model space ...
Analyst(s): Justin Tung | Arun Chandrasekaran | Radu Miclaus
... Gartner First Takes Fresh insights on emerging trends The Adobe-Semrush acquisition validates that brand visibility is no longer a downstream distribution tactic but a core strategic imperative. CMOs must prepare for an era where brand integrity (i.e., how accurately an LLM represents us) matters more ...
Analyst(s): Matt Moorut | Isoke Mitchell | Noam Dorros
... Gartner First Takes Fresh insights on emerging trends At the Ignite 2025 conference, Microsoft began rationalizing its disparate AI portfolio, which had grown haphazardly over the two years since the release of M365 Copilot. The new initiatives will provide the underpinnings for its AI agent labor str ...
... Gartner First Takes Fresh insights on emerging trends Microsoft Ignite 2025 enhanced Purview with AI-powered security, multi-cloud support, and protection for Agent 365 agents, but controls are weaker for unmanaged agents and non-Microsoft tools not deliberately registered with Microsoft. AI leaders n ...
Analyst(s): Max Goss | Avivah Litan | Lauren Kornutick
... Gartner First Takes Fresh insights on emerging trends Workday has a strong foundation for agentic AI, but commercial success depends on pricing clarity and enabling HR and finance leaders to manage AI agents. CIOs and tech providers should assess Workday’s AI capabilities, pricing clarity and governan ...
Analyst(s): Chris Pang | Greg Leiter | Dennis Gaughan
... Gartner First Takes Fresh insights on emerging trends Anthropic has successfully competed against larger players in a very contested sector, establishing strong positions in software code generation and enterprise solutions via its Claude family of models. CIOs should see Anthropic as a top-tier model ...
Analyst(s): Arun Batchu | Mark Driver | Ray Valdes
... Gartner First Takes Fresh insights on emerging trends Meta’s key AI products include the Llama family of large language models, seen as one of the key challengers in the AI models race. Llama 4 is a multimodal and open-weight model, supporting a large context size while allowing local deployment and d ...