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Research Mar 2026
... Access Insights Already a Gartner client? Skeptical stakeholders across the enterprise can undermine the IT vendor risk management process and expose the organization to unnecessary threats. IT sourcing, procurement and vendor management leaders must follow these practical steps to transform skeptical ...

Analyst(s):   Justin Galentine
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Research Mar 2026
... vendors,” yet many are unable to articulate and quantify the impact that technology disruption will have on their business. IT SPVM leaders must take ownership of formalizing IT vendor risk scenario planning using the Gartner MAPS framework. Insights at a Glance Impact Actions How to Execute Success Measures ...

Analyst(s):   Jaswant Kalay   |   Charity Hooper
Research January 28 2026
... How CIOs Can Foster a Data-Driven Culture in Midsize Enterprises 61% of the midsize enterprise CIOs surveyed plan to adopt AI-related technologies, and 18% plan to adopt data and analytics. Analyst(s): Alys Woodward, Alan D. Duncan, Joseph Provenza CIOs in midsize enterprises that lack chief data and a ...
Research Oct 2025
... client? Many organizations produce lackluster results in the name of customer centricity because they misinterpret its meaning. CMOs who understand what it means to be customer-centric will find not only more loyal and satisfied customers but a viable growth strategy for revenue and profitability. Overview ...

Analyst(s):   Penny Gillespie   |   Kip Martin   |   Christopher Sladdin   |   Maria Marino   |   Augie Ray   |   Leah Leachman
Webinar On-Demand
... behavioral impacts of AI and how to prepare managers to lead through change •Learn how strategic talent remixing — not layoffs — will shape the future of IT and business roles AI isn’t the problem. Human readiness is. With 71% of CIOs reporting their workforce is not prepared for AI, organizations face a ...

Analyst(s):   Alicia Mullery
Research Apr 2021
... financial stress, CIOs must occasionally go beyond conventional cost-cutting measures and trade IT delivery quality for essential cost savings. This research guides CIOs on an orderly approach to unconventional IT cost reduction practices. Overview Introduction Analysis Gartner Recommended Reading Note 1: ...

Analyst(s):   Simon Cushing   |   Rich McAvey
Research Oct 2019
... Introduction Analysis How to Use the Gartner Cost Value Matrix to Maximize Business Value and IT Resources Establish a Baseline and Determine Priority Needs Assessment Structure The Scoring Logic Step 1: Use Gartner IT Key Metrics Data to Provide a Baseline of Current-Year Metrics for Your Industry Step 2: ...

Analyst(s):   Sanil Solanki   |   Cesar Lozada   |   Robert Naegle
Premium Research Sep 2025
... Without clear communication of marketing spend, stakeholders may overlook or undervalue the impact of CMO investment choices. CMOs can take four key actions to inform critical budget decisions and underscore marketing’s strategic value to the business. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Lacretia Marsh
Premium Research Jun 2025
... As marketing budgets flatten and executives demand more from marketing, CMOs closely examine their agency spending. This research guides CMOs on how incorporating an early RFI phase can save time and resources while increasing the chances of finding the ideal agency partner. Gartner Research ...

Analyst(s):   Chris Ross   |   Jay Wilson
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