... Martech utilization is rebounding toward pre‑2023 levels, but organizations struggle with change management, data integration, and training capacity rather than technology itself. AI agent adoption is accelerating unevenly, revealing that organizational readiness, not ambition, is the primary determinant ...
Analyst(s): Alan Lopez | Ross Cosner
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Microsoft, combined with pricing and licensing changes, may drive costs up to 50% at contract renewal. Heads of IT Sourcing, procurement and vendor management must proactively reinvent their Microsoft relationship to regain leverage and optimize spend. Insights at a Glance Impact Brief Actions How to Execute ...
... data required to build robust category intelligence, which remains decentralized and inconsistently defined. This research helps heads of category management resolve these pitfalls with better governance. Insights at a Glance Impact Brief Actions How to Execute Success Measures Gartner Recommended Reading ...
... Access Insights Already a Gartner client? Whether AI-enabled solutions for wealth management turn your advisors into Rock Stars or Zombies depends on the strategic decisions made across your IT infrastructure. If you properly deploy game changing AI and ensure your advisors are AI literate, they will ...
... IBM’s planned acquisition of Confluent, due to close in 2026, will impact their customers and the data integration tools and data management platforms markets. D&A leaders can use this research to review the implications of this acquisition and take actions to manage their data streaming portfolios. ...
... Insights Already a Gartner client? To be proactive, chief procurement officers need multitier supplier visibility for effective supply chain and risk management. Multitier mapping technology can provide a comprehensive view of the entire supply network, including product-level details, relationships, attributes ...
Analyst(s): Kevin Lawrence | Cheryl Van Dyke | Miguel Cossio | Martin Shreffler | Cian Curtin
... This Consult the Board survey summary features inputs from 19 Information Risk Management Research Board members regarding their approaches to secure data vaulting and clean room environments. It outlines various aspects of members’ recovery capabilities, including critical data protection measures, ...
... Access Insights Already a Gartner client? This note helps IT sourcing, procurement and vendor management leaders negotiating with SAP to identify and apply the commercial levers that are most effective at controlling costs, based on their particular scenario. Insights at a Glance Strategic Planning Assumption ...
... a diverse vendor ecosystem, and data sovereignty demands. D&A leaders should use the presentation deck in this research to create a strong data management strategy and communicate effectively with stakeholders in global AI and GenAI projects. Gartner Recommended Reading Gartner Insights Abstract ...