... Optimove Salesforce SAP Analytics and Foundational AI Campaign Generation Collaboration and Work Management Data Integration and Management GenAI and Configurable AI Agents Journey and Campaign Management Multichannel Execution Prescriptive Intelligence Two-Way Conversational Messaging Utilization and ...
Analyst(s): Julia Multedo | Matt Moorut | Audrey Brosnan | Greg Carlucci | Suzanne Schwartz | Julian Poulter | Tia Zervas
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... Microsoft recommends a cloud-native approach to endpoint management, yet many organizations default to hybrid joining Windows devices to Entra ID. This research provides application architects responsible for endpoint management with guidance to make this complex and important decision. Overview Comparison ...
... According to the 2024 Gartner Product Management Survey, “understanding customer needs” is the most critical challenge for overall performance of product management teams. This guide helps product managers gather and analyze voice of the customer data to identify and understand customer needs. Overview ...
... cost base and complex path to value create cost management challenges for CMOs. As volatility and uncertainty unsettle marketing strategies, Gartner’s tools and resources help CMOs build a plan to protect essential costs while prioritizing cost management options. Analysis Research Highlights Gartner Recommended ...
Analyst(s): Lacretia Marsh | Ewan McIntyre | Michael McCune
... few communities of practice to ensure AI governance and safety. These mechanisms are crucial for managing AI initiatives effectively. Modify change management: Be mindful of and include strategies to respond to the myriad ways in which employees react to AI. AI-accelerated pace For organizations with ambitious ...
... to deliver competitive advantage for organizations in the long term: Manage the attack surface: Use external attack surface management (EASM), a process governance and management technology, to discover vulnerable external-facing assets. Implement software composition analysis to gain visibility into ...
... their workforce. They are using AI to redesign and automate processes to reduce work friction, and investing in knowledge management, as well as learning and development systems. “Efforts to improve people strategies will only be effective if the companies are meeting basic employee needs, such as respect ...
... A robust SOW is vital for project success in today’s dynamic digital landscape. Sourcing, procurement and vendor management leaders should use this checklist to draft SOWs that minimize ambiguity, reduce risk and align stakeholder expectations for effective outsourcing. Gartner Research ...