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Premium Research May 2024
... Generative AI will transform all three pillars of CX management: understand customers; set CX strategy and coordinate across the enterprise. Application leaders must identify CX use cases for GenAI that create the most customer and organizational value, while mitigating risks. Gartner Research ...

Analyst(s):   Don Scheibenreif
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Premium Research May 2024
... create a pipeline of valuable user-generated content that can significantly impact conversions. CMOs can use this research to learn how reputation management tools, sound strategies and effective staffing can help optimize their programs and increase conversions. Gartner Research ...

Analyst(s):   Claudia Ratterman
Research May 2024
... Boards are increasingly focused on ensuring cybersecurity investments are helping maintain regulatory compliance and improving cybersecurity risk management outcomes. Cybersecurity leaders must effectively communicate how their cybersecurity programs are delivering against both these objectives. Gartner ...

Analyst(s):   Lisa Neubauer   |   Richard Addiscott   |   Tisha Bhambry   |   Michael Kranawetter
Premium Research Jan 2024
... Legal, regulatory and political uncertainty have made legal guidance critical for risk management and growth. This resource gives legal leaders insight on how to provide risk-aligned guidance that supports the risk taking needed for success. Overview Conclusion Gartner Recommended Reading Gartner Research ...

Analyst(s):   Ethan Trucker
Premium Research May 2024
... Gartner clients express frustration with the lack of simple and commonly agreed-upon zero trust principles. Security and risk management leaders can standardize on five core principles to move their organization’s zero-trust strategy forward. More Detail Contributors Gartner Recommended Reading Gartner ...

Analyst(s):   Wayne Hankins   |   Charlie Winckless   |   Andrew Lerner
Premium Research Jun 2024
... consumption-based commercial models, rescoped roles and responsibilities of providers, and contracting nuances. Sourcing, procurement and vendor management leaders can use this guide to develop a sourcing strategy for SaaS AMS and structure optimal deals. Gartner Research ...

Analyst(s):   Alan Stanley   |   Danny Kreidy   |   Allan Wilkins   |   Sundar Viswanathan   |   Arvind Rajagopal   |   Neeraj Sharma   |   Rajib Gupta   |   Purnendu Gupta
Premium Research Jul 2024
... environment, cybersecurity regulation and sustained geopolitical risks continue to push security to the top of the priorities list. SASE, exposure management, CNAPP and artificial intelligence are top trends in security at this time. Gartner Research ...

Analyst(s):   Frank Marsala
Premium Research Feb 2025
... This presentation highlights some of the key potential changes in U.S. government policy and offers general counsel a framework to help executive management and directors consider the likely impact on their organization. How to Use This Presentation Evolving Insights History Gartner Research ...

Analyst(s):   Legal and Compliance Research Team
Premium Research Feb 2025
... This research explores the security risks associated with DeepSeek, offering security and risk management leaders targeted strategies to mitigate these threats. It provides actionable measures to strengthen the AI protection based on existing security controls. More Detail Contributors Gartner Recommended ...

Analyst(s):   Angela Zhao   |   Anson Chen   |   Feng Gao   |   Mia Yu
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