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Premium Research Apr 2025
... Tech CEOs can use this guide for a structured approach to identify key accounts and create tailored account management plans. These plans aim to maximize revenue through customer acquisition, retention and expansion, while optimizing resources and building strong relationships. Overview Steps Review ...

Analyst(s):   Tech CEO Research Team
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Premium Research Nov 2024
... Discover insights from the 2025 Strategic Portfolio Management Frameworks, Processes and Tools Investments Roadmap. It harnesses the collective wisdom of your global PPM leader peers from large enterprises to understand their adoption plans for 25 SPM Frameworks, Processes and Tools. Session Description ...

Analyst(s):   Deeksha Agnihotri
Premium Research Nov 2024
... stipulate remotely initiated measures for active containment or disruption of a threat, before buying MDR services. This note guides security and risk management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Research ...

Analyst(s):   Peer Contributors
Premium Research Mar 2025
... CSPs must accelerate AI-ready data processes to improve customer experience, product management, sales and marketing functions. CSP leaders should establish executive-level accountability, a data infrastructure backbone and a human-centered partnership approach to facilitate this transformation. Overview ...

Analyst(s):   Kameron Chao   |   Melissa Davis
Premium Research Jan 2025
... switch to cloud infrastructure, and enable agility and scalability through strategic planning. This note guides sourcing, procurement and vendor management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Research ...

Analyst(s):   Peer Contributors
Premium Research Jan 2025
... Without a coordinated market and customer research approach with product management, product marketing leaders risk duplicating efforts for discovering and validating valuable customer problems. A shared mindset leads to improved product-market fit and better-aligned product and GTM strategies. Overview ...

Analyst(s):   Rahim Kaba   |   Jen Singleton
Premium Research Feb 2025
... B2B marketing automation platforms streamline marketing efforts by automating tasks like lead nurturing, campaign management and analytics to enhance engagement and ROI. This note guides marketing operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Premium Research Jan 2025
... Sales force automation platforms optimize sales processes by automating tasks such as lead management, forecasting and performance tracking to boost efficiency and revenue. This note guides sales operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...

Analyst(s):   Peer Contributors
Premium Research Mar 2025
... Managers and employees struggle to have transparent career conversations. Talent management leaders can use this research to learn how Mountain America Credit Union prepares managers to level-set career development expectations and guide employees with opportunities through different growth stages. ...

Analyst(s):   Lisa Mitchell   |   Debangana Ray
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