... CSPs must accelerate AI-ready data processes to improve customer experience, product management, sales and marketing functions. CSP leaders should establish executive-level accountability, a data infrastructure backbone and a human-centered partnership approach to facilitate this transformation. Overview ...
Analyst(s): Kameron Chao | Melissa Davis
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... switch to cloud infrastructure, and enable agility and scalability through strategic planning. This note guides sourcing, procurement and vendor management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Research ...
... Without a coordinated market and customer research approach with product management, product marketing leaders risk duplicating efforts for discovering and validating valuable customer problems. A shared mindset leads to improved product-market fit and better-aligned product and GTM strategies. Overview ...
... B2B marketing automation platforms streamline marketing efforts by automating tasks like lead nurturing, campaign management and analytics to enhance engagement and ROI. This note guides marketing operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...
... Sales force automation platforms optimize sales processes by automating tasks such as lead management, forecasting and performance tracking to boost efficiency and revenue. This note guides sales operations leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner ...
... When licensing SAP Business Technology Platform, sourcing, procurement and vendor management leaders often wonder if they have taken the optimal approach. Use this research to evaluate all BTP options, size BTPEA/CPEA use cases and implement internal guardrails to mitigate overconsumption risks. More ...
Analyst(s): Jan Cook | Victoria Rowan | Calum McDonald
... Advantage software without a properly defined price request results in missed cost savings and noncompliance risks. Sourcing, procurement and vendor management leaders can use Gartner’s RFQ template to customize Passport Advantage price requests for new licenses and renewals. Gartner Research ...
... Numerous regulatory burdens challenge medical device development. This research explains key steps CIOs can take when implementing a product life cycle management ecosystem that streamlines product development while strengthening compliance. Overview Introduction Analysis Gartner Recommended Reading Note 1: ...
... Investing time and resources in the right customers is vital for successful key account management. CSOs seeking to achieve desired returns from their key account programs can consult this research for strategies in identifying, selecting and maintaining a profitable key account portfolio. Overview ...