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Premium Research Jan 2025
... Many digital marketing leaders struggle to activate brand positioning and identity across digital due to siloed channel management. This research examines how top brands build content marketing strategies that effectively reinforce brand messaging to help secure brand commitment from key audiences. ...

Analyst(s):   Julia Multedo
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Premium Research Nov 2024
... stipulate remotely initiated measures for active containment or disruption of a threat, before buying MDR services. This note guides security and risk management leaders to learn from ratings and reviews by their peers shared on Gartner Peer Insights. Gartner Recommended Reading Methodology Gartner Research ...

Analyst(s):   Peer Contributors
Research Nov 2019
... strategically and programmatically. Gartner’s digital value optimization plan can help CIOs achieve the mission of the enterprise by shifting the cost management focus from cost cutting and cost optimization to value optimization. Overview Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   Chris Howard
Premium Research Apr 2022
... communities. This research gives healthcare CIOs an approach to use social determinants of health analytics to inform health equity and population health management strategies. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Mandi Bishop
Research Jan 2022
... unleashed NotPetya, halting operations across the globe and costing billions of dollars. As tensions rise again in 2022, we provide security and risk management leaders with lessons learned to prepare for possible collateral damage once more. Gartner Insights Abstract ...

Analyst(s):   Katell Thielemann
Research Nov 2020
... CIOs must understand budgeting concepts to effectively use the IT budget as a management tool. This research addresses how budgeting concepts can be used to communicate IT’s budget to key stakeholders so that knowledge of the impact of IT’s budget on business needs is clear. Gartner Insights Abstract ...

Analyst(s):   Jim McGittigan
Research Nov 2020
... Management has not caught up with an open secret: Technology producers exist throughout the company, not just IT. They serve as digital business force multipliers, but they encounter unnecessary obstacles. Functional leaders should empower those who build their own solutions. Recommended by the Authors ...

Analyst(s):   CIO Research Team
Research Nov 2019
... process orientation are two of the core competencies of successful IT employees. CIOs can give this tool to IT employees to improve their relationship management using a set of exercises, which can be completed alone or in teams. Overview Recommended by the Authors Gartner Insights Abstract ...

Analyst(s):   CIO Research Team
Research Jul 2024
... assurance. CAEs can build a foundation for sustained aligned assurance efforts by strengthening stakeholder relationships, establishing effective project management and developing a common risk language. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Audit Research Team
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