... B2B marketing automation platforms generate and nurture high-quality leads, and enable multichannel engagement to guide customer journey progression. Marketing operations leaders can learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...
Analyst(s): Peer Contributors
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... Continued integrated justice platform expansion is impeded by low technical maturity, poor data quality and a narrow focus on traditional justice agencies. Government CIOs must support the growing demand for cross-disciplinary justice responses by tackling the common hurdles holding IJPs back. Gartner ...
... Microsoft Copilot (formerly Bing Chat Enterprise) introduces compelling “agent” features that can address M365 Copilot adoption challenges (i.e., cost, quality and security). This research explains the technical changes and opportunities these agents enable. More Detail Gartner Recommended Reading Gartner ...
... When B2B buyers encounter inconsistent information from a supplier, they make lower-quality purchase decisions. CMOs can drive consistent buyer engagement at scale by both using revenue enablement platforms to manage content and deploying AI technologies to help sellers respond to buyers’ needs. Gartner ...
Analyst(s): Martin DeWitt | Sharon Cantor Ceurvorst
... shortages amid slowing hiring demand leaves organizations struggling to hire talent from traditional pools. To increase the odds of sourcing high-quality talent, recruiting leaders can use this research to build a competitive sourcing strategy, not just improve sourcers’ skills. Gartner Research ...
... and prioritization must avoid isolated and subjective project funding decisions. Join this webinar to learn how project scorecards improve decision quality and R&D portfolio health. Session Description Learning Objectives Intended Audience Gartner Recommended Reading Gartner Research ...
... demands for recruiting operations, talent acquisition teams often stretch existing workflows or hire third-party providers, which may reduce service quality or add undue costs. Recruiting leaders can learn how Gallagher scaled operations with an in-house support team. Gartner Research ...
Analyst(s): Sarah Dowless | Tavisha Dua | Tess Lawrence
... Public-sector Agile transformations are challenged by the culture of project-based funding. The Arizona Department of Environmental Quality was successful in building a collaborative relationship with its legislature to empower application leaders in customer-centric Agile delivery of IT services. Gartner ...
... Enterprise architecture and technology innovation leaders can learn how adidas offers value-added services that enable product teams to create high-quality solutions faster without reducing their autonomy. Gartner Insights Abstract ...