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Premium Research Jan 2026
... As media speculation of an AI bubble intensifies, applications leaders face considerable risks, including stalled roadmaps, rapid market consolidation, and increased costs. Enterprise applications leaders can use our research to plan for this, focusing on stability, efficiency, and adaption. Insights ...

Analyst(s):   Tristan Iles
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Premium Research Jan 2026
... technology offerings on the market, it can be particularly difficult to navigate which ones best address an organization’s needs. Recruiting leaders can use this tool to explore available technologies and sample vendors that align with their hiring priorities. When to Use Directions for Use Contributors Gartner ...

Analyst(s):   Rania Stewart
Premium Research Sep 2025
... CCaaS market continues to grow, yet buyers face increasing uncertainty from the emergence of generative and agentic AI, and the impending convergence with CRM CEC solutions. This research helps customer service and support technology leaders find the best-fit providers for their needs. Market Definition ...

Analyst(s):   Pankil Sheth   |   Megan Fernandez   |   Drew Kraus   |   Jason Bridge   |   Pri Rathnayake
Premium Research Nov 2025
... Social content must respond quickly to shifting customer behaviors and evolving platform functionality. CMOs can use the actionable guidance and brand case studies in this playbook to optimize their social media content strategies based on their specific marketing objectives and customer needs. Gartner ...

Analyst(s):   Karen Lee   |   Lew Sears
Premium Research Feb 2025
... on emerging preemptive cybersecurity opportunities. This research offers best practices, trends and emerging strategies to guide product leaders’ product roadmaps and go-to-market efforts. Strategic Planning Assumption Analysis Research Highlights Gartner Research ...

Analyst(s):   Luis Castillo   |   Matt Milone   |   Isy Bangurah   |   Walker Black
Research Mar 2021
... Regulations in many automotive markets are prompting faster electric vehicle adoption, which in turn fuels the creation of a large ecosystem of solutions and providers. This guide explains to CIOs how to build successful technology business models that enable competitive advantage in this ecosystem. ...

Analyst(s):   Pedro Pacheco   |   Zarko Sumic
Research Apr 2021
... Regulations in many automotive markets are prompting faster electric vehicle adoption, which in turn fuels the creation of a large ecosystem of solutions and providers. This guide explains to CIOs how to build successful technology business models that enable competitive advantage in this ecosystem. ...

Analyst(s):   Pedro Pacheco
Research Jul 2020
... Data Governance of Digital Twins IoT-Enabled Product as a Service Digital Twin of the Person Things as Customers Information Products Blockchain and IoT At the Peak IT/OT/ET Alignment IoT-Enabled Applications Edge Analytics Digital Thread Digital Business Technology Platform Indoor Location for People ...

Analyst(s):   Roger Williams   |   Benoit Lheureux   |   Alfonso Velosa   |   Dale Kutnick
... growth decisions, while partnering effectively across the organization. Solutions for tech services leaders and teams Tech services leaders are challenged to create market-leading offerings that deliver client value. Gartner for Tech Services Leaders provides insights, guidance and tools to help practice ...
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