... marketing automation platforms (MAPs) enable marketing teams to manage demand generation programs for leads and accounts and orchestrate customer engagement. CMOs can leverage this research to assess market maturity and AI innovations and to identify optimal vendors for strategic growth. Market Definition/Description ...
Analyst(s): Jeff Cohen | Julian Poulter | Martin DeWitt | Upasna Chandna
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... What technologies should finance be focusing on in 2026? Separate hype from reality in this session and learn about the technology investments other finance organizations make. Join the session to gain a research-based understanding of what various technologies’ current usage and perceived value are ...
... strategies, tools, and best practices than any other source. · AskGartner AIfor instant, contextual answers and summaries · Case studies showcasing peer-tested strategies and measurable outcomes · Magic Quadrants and MarketGuidesfor smarter tech decisions · Enterprise leadership insights to enhance C-suite ...
... As AI reshapes how businesses use information, strong document management is vital for unlocking value from data and maintaining control over sensitive content. This note guides enterprise application leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. ...
... set of SAM tool requirements, for organizations. Sourcing, procurement and vendor management leaders can use this research for tool selection that drives better SAM decisions. Overview Strategic Planning Assumptions Market Definition Market Description Market Direction Market Analysis Representative Vendors ...
... applying for, awarding, tracking, administering, and reporting on grants. Government CIOs should use this research to evaluate market solutions and modernize grants management practices. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Market Recommendations ...
... ahead to 2026, chief marketing officers (CMOs) face a pivotal moment in their strategic evolution. Artificial intelligence is no longer just enhancing marketing tactics, it is fundamentally transforming the structure, strategy and scope of the marketing function itself. To be successful in 2026, CMOs must ...
Analyst(s): Sharon Cantor Ceurvorst | Kristina LaRocca-Cerrone
... operations” with fit for purpose cyber-physical systems secure remote access products. This note provides an overview of trends and representative vendors in this fast-growing market. Overview Strategic Planning Assumption Market Definition Market Description Market Direction Market Analysis Representative ...
... Gartner client? The rapid advancement of artificial intelligence is challenging leaders to coordinate initiatives across the enterprise. CIOs and other digital leaders can use this step-by-step guide to integrate and prioritize the resources needed to advance and scale AI initiatives across the enterprise. ...
Analyst(s): Jessica Harrison | Aviral Vyas | Janelle Hill | Maheen Ahmad | Whit Andrews