... budget. Most spend flows through self-serve buying platforms built on data, technology and embedded AI. Ad platforms offer audience and inventory access via search, social, streaming, retail and other paid media. Strategic Planning Assumption Market Definition/Description Magic Quadrant Vendor Strengths ...
Analyst(s): Sarah Brennan | Jessica Dervyn | Eric Schmitt | Andrew Frank
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... Artificial intelligence is transforming the media ecosystem, reshaping how consumers find, engage and build trust with content. This research helps CMOs understand the evolving media ecosystem and adapt strategies to remain visible, credible and memorable in an AI-driven era. Insights at a Glance Issue ...
... Access Insights Already a Gartner client? CRM sales platforms orchestrate selling in leads, accounts, opportunities and forecasts for sellers and managers. Embedded AI automates capture, prioritization and next steps in workflow. Sales operations leaders should evaluate 13 vendors against eight critical ...
Analyst(s): Guy Wood | Adnan Zijadic | Wendy Butler-Mafuz
... commerce platforms are embedding more AI capabilities to power intuitive customer experience, and automate operations with more intelligence to help organizations scale the business. Digital commerce leaders should shortlist vendors based on factors such as AI capabilities, suitability for business model ...
Analyst(s): Aditya Vasudevan | Penny Gillespie | Jason Daigler | Sandy Shen | Mike Lowndes
... Buddy Highspot by Seismic Letter AI Mediafly Mindtickle Pitcher SalesHood Seismic Showpad SmartWinnr Spekit trumpet Digital Content Management Training or Learning Coaching AI Optimization Analytics and Impact Measurement Role-Based Training and Coaching Mobile Platform Integration Process Integration ...
Analyst(s): Bill Yetman | Melissa Hilbert | Doug Bushée
... Already a Gartner client? Implementing AI agents without unique identities exposes enterprises to access risks and security compromises. Cybersecurity leaders must establish authoritative identities forAI agents as software workloads in order to safely scale AI automation and securely enable agentic ...
Analyst(s): Nathan Harris | Paul Rabinovich | Zachary Smith
... Implementing ITSM platforms challenges organizations with stakeholder engagement, change management, and integration complexity. These insights guide heads of infrastructure and IT operations to drive business alignment, enable iterative rollout, and leverage automation and AIfor improved service delivery ...
Analyst(s): Chris Laske | Rich Doheny | Mark Cleary
... Access Insights Already a Gartner client? Burgeoning regulations and adverse economic pressures are compelling industrial manufacturers to reassess their networks, explore new technologies, and reinvent ways of working. CSCOs must be prepared to adjust their most critical priorities or risk losing int ...