... revenue from existing customers. This research helps demand generation leaders evaluate ABM platforms, which enable better decision making, improve engagement across accounts and deliver measurable value. Market Definition/Description Magic Quadrant Vendor Strengths and Cautions 6sense Demandbase Expandi ...
Analyst(s): Chris Chandler | Ray Pun | Jenifer Silverstein | Upasna Chandna
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Already a Gartner client? Digital asset management platforms govern content creation, organization and distribution. Use this research to evaluate how DAMs driving autonomous, agentic content execution compare with traditional systems of record, and how AI is widening this capabilities gap between static ...
... client? AI-linked talent turbulence, rising AI company valuations, and undergoverned AI systems underscore the strategic importance of CIOs. CIOs succeed by prioritizing vendors, investing in governance, and setting realistic expectations for how AI value balances against talent. 28 October 2026 Gartner ...
Analyst(s): Mark O'Neill | Whit Andrews | Frank Ridder | Errol Rasit
... especially difficult to measure. Advances in AI and analytics are making marketing mix modeling more accessible, cementing MMM as a vital solution for today’s multifaceted marketing landscape. Insights at a Glance Market Outlook Current Market Landscape Market Definition Gartner Recommended Reading Gartner ...
... The banking industry faces challenges and opportunities in 2026, including new customer expectations and emerging technologies. Banking CIOs can use these trends to inform strategies for digital transformation, customer experience, and AI. Insights at a Glance Issue Context Impact Brief Implications ...
... AIoT platforms are incorporating agentic AI capabilities to deliver autonomous operations. This Magic Quadrant highlights IoT’s role in this important transition while advising CIOs that the market is still early in its evolution, adoption and value delivery. Strategic Planning Assumption Market Definition ...
Analyst(s): Avinash Dev Nagumanthri | Sudip Pattanayak | Scot Kim | Sushovan Mukhopadhyay | Emil Berthelsen
... Translating a data and analytics (D&A) strategy into action requires a robust target operating model (ToM). This guide helps D&A leaders operationalize their strategy across seven core workstreams, design a cohesive delivery model, and continually yield measurable business value. Overview Steps Review ...
Analyst(s): Jamie O'Brien | Michael Gabbard | Alan D. Duncan
... Bank CIOs can leverage generative AI, journey orchestration and authentication advancements to enhance customer experiences. Investing in unified data platforms and passwordless security can improve security and personalization to build customer trust. Insights at a Glance Strategic Planning Assumptions ...