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Premium Research May 2026
... products. This research outlines the top use cases for synthetic data in marketing, the primary challenges and the steps CMOs should take now. Insights at a Glance What Is Synthetic Data? Benefits of Synthetic Data for Marketing Use Cases and Risks for Synthetic Data in Marketing Gartner Recommended Reading ...

Analyst(s):   Lizzy Foo Kune
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Research Jul 2026
... client? As the agentic AI market reaches unprecedented saturation and vendor messaging converges, simple efficiency gains are no longer a competitive advantage. To deliver true enterprise value and stand out, product leaders must differentiate through demonstrable value, robust AI TRiSM (trust, risk, and ...

Analyst(s):   Christine Tenneson   |   Aakanksha Bansal   |   Ethan Cai   |   Alfredo Ramirez IV   |   Kiumarse Zamanian
... strategies, tools and best practices than any other source. AskGartner AI for instant, contextual answers and summaries Case studies showcasing peer-tested strategies and measurable outcomes Magic Quadrants and Market Guides for smarter tech decisions Enterprise leadership insights to enhance C-suite ...
Premium Research Feb 2026
... emerging trends The 2026 CEO outlook shows a reset in priorities after 2025’s market volatility. Three mandates are paramount: revenue growth with geopolitical risk management, AI as a value driver, and harnessing the AI agent organizational shift. CxOs must address these to guide, collaborate, and meet ...

Analyst(s):   Stephen Smith   |   David Furlonger   |   David Akers   |   Richard Eames   |   Jennifer Carter   |   Brook Selassie   |   Don Scheibenreif   |   Gabriela Vogel
Research Oct 2025
... Access Insights Already a Gartner client? CMOs must guide effective global-local collaboration and adaptation to mitigate risk and enable growth amid volatility. Use our approach to set global operating models, define RACIs and workflows for global-local collaboration, and assess new marketing activities ...

Analyst(s):   Amy Abatangle
Research Apr 2025
... protection platforms provide protection from a broad range of sophisticated runtime attacks. Security and risk management leaders can use this Market Guide to analyze the cloud WAAP market and select solutions that meet their organization’s needs. Overview Strategic Planning Assumptions Market Definition ...

Analyst(s):   Esraa ElTahawy   |   Dale Koeppen   |   Adam Hils   |   Aaron McQuaid
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends Leaders responsible for AI will welcome Microsoft’s Project Perception as an extension of their governance and security for local AI. Multivendor environments still require platform-agnostic guardian agents integrated with broader enterprise security frameworks ...

Analyst(s):   Sarah Davies   |   Lauren Kornutick   |   Max Goss
Webinar On-Demand
... from a typical case of tight budgets. In 2026, our data show that CCOs are being asked to deliver more for the business while also self-funding a functional transformation, as part of a broader enterprise transformation. This webinar reveals insights from the 2026 Gartner CCO Spend Survey and the 2025 Communications ...

Analyst(s):   Iliyana Hadjistoyanova
Premium Research Feb 2026
... Capabilities & Components 1. Identity & Access Management 2. Orchestration 3. Product Management & Insights 4. Security by Design (Part I) 5. Development Platform 6. Artifact Management 7. Security by Design (Part II) 8. Quality Engineering 9. Application Security Testing (AST) 10. Change Management & Compliance ...

Analyst(s):   Chris Saunderson   |   Bill Holz   |   Sushant Singhal
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