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Premium Research Jul 2026
... and multitier visibility quickly will become expectations across procurement and supplier management. Those who wait for expectations to become regulations risk falling behind the market. Analysis Gartner Recommended Reading Evolving Insights History ...

Analyst(s):   Cheryl Van Dyke   |   Miguel Cossio   |   Cori Masters
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Premium Research Sep 2025
... In a rapidly transforming digital landscape, DXPs are critical for organizations seeking to deliver personalized and integrated experiences across channels. This note guides customer experience leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Contributors
Announcement April 29 2024
... are managing the D&A strategy (74%) and D&A governance (68%). Being accountable for AI is also high on the CDAO’s agenda. The survey found that 49% of CDAOs said generative AI (GenAI) is within their scope of primary responsibilities. AI is within scope for 58% of CDAOs, which is an increase from 34% ...
Premium Research Sep 2026
... Increased demand for refurbished premium and basic smartphones from 2026 to 2028, driven by tighter budgets from supply chain disruptions, will reduce new smartphone sales. Tailored strategies to enhance market share must target aspirational buyers and eco-conscious consumers. Insights at a Glance Gartner ...

Analyst(s):   Namrata Banerjee   |   Rishi Padhi
Announcement August 31 2022
... August 31, 2022 Gartner Predicts Conversational AI Will Reduce Contact Center Agent Labor Costs by $80 Billion in 2026 Gartner Forecasts Conversational AI End-User Spending to Reach Nearly $2 Billion in 2022 By 2026, conversational artificial intelligence (AI) deployments within contact centers will reduce ...
Premium Research May 2024
... predictive analytics, AI and third-party data for risk scoring. Life insurance CIOs can learn about underwriting technology market trends to assess and shortlist vendors. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Market Recommendations Gartner ...

Analyst(s):   Richard Natale
Premium Research Nov 2023
... management market is evolving, with incorporation of adjacent technologies and use-case-specific functionality becoming more common. Customer service and support technology leaders can use this research to help select best-fit functionality for their business case. Overview Market Definition Market Description ...

Analyst(s):   Jim Robinson   |   Alexandre Oddos
Premium Research Jul 2024
... Strategic Planning Assumptions Market Definition Market Description Market Direction Market Analysis Representative Vendors Vendor Profiles Market Recommendations Gartner Recommended Reading Note 1: Gartner’s Initial Market Coverage Gartner Research ...

Analyst(s):   Alan Antin   |   Alyssa Cruz   |   Sandhya Mahadevan
Premium Research Mar 2024
... opportunity for both advertisers and retailers to drive increased sales and leverage shopper behavior data. CMOs can use this research to understand the market dynamics and key trends to best leverage RMNs to drive brand awareness and grow sales. Overview Market Definition Market Description Market Direction ...

Analyst(s):   Mike Froggatt   |   Greg Carlucci
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