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Premium Research Oct 2025
... Organizations with incoherent customer insights must opt for CDPs to unify their data from various channels to support marketing and customer experience use cases. This note guides chief marketing officers to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Community Contributor
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Premium Research Mar 2026
... analytics governance has historically lagged in innovating. We are at a turning point where D&A governance can be a single point of failure for AI. To succeed, D&A leaders must evolve governance for the future while reinforcing proven practices. This research provides key five themes governance leaders ...

Analyst(s):   Anurag Raj
Research Oct 2026
... superiority alone will not overcome customer sovereignty concerns. Customers increasingly judge platforms by their ability to preserve business execution despite provider intervention, platform disruption, AI model unavailability or geopolitical change. Overview Strategic Planning Assumption Analysis ...

Analyst(s):   Mukul Saha   |   Kelli Smith
Premium Research Oct 2026
... As AI agent development spreads beyond IT, CIOs risk losing consistency, visibility and control. No single vendor can meet every need, and premature platform decisions risk duplication and complexity. Resist vendor hype, define the capabilities the enterprise needs first, then choose the right platform ...

Analyst(s):   Milind Govekar   |   Meghna Joshi   |   Jan-Martin Lowendahl   |   Andrei Razvan Sachelarescu   |   Vishnu Kumar
Research Dec 2025
... Access Insights Already a Gartner client? This document outlines the process along with best practices and resources available to support organizations undergoing benchmarking exercises using the Gartner self-service Infrastructure tool. Overview Analysis Gartner Recommended Reading Gartner Insights Abstr ...

Analyst(s):   Prachi Tyagi   |   Eric Stegman   |   Aditi Sharma   |   Jamie Guevara   |   Pankaj Mehta
Research Aug 2026
... identify the top trends for cybersecurity leaders. Assess these refreshed trends against your current strategies to manage cyber risk and support enterprise resilience. To guide strategic prioritization, the following analysis is structured around three core themes: transform governance, secure new frontiers ...

Analyst(s):   Niyati Daftary   |   Chiara Girardi   |   Arthur Sivanathan   |   Rob McMillan   |   Charlie Winckless   |   Andrew Bales   |   Nathan Harris   |   Jeremy D'Hoinne   |   William Dupre   |   Mia Yu   |   Mark Horvath   |   William Candrick   |   Wayne Hankins   |   Sam Olyaei   |   Sarah Almond   |   Craig Porter   |   Pete Shoard   |   Christopher Mixter   |   Alex Michaels   |   Oscar Isaka   |   Richard Addiscott
Research Oct 2026
... Gartner client? As AI agents absorb routine data preparation, reporting and exploratory analysis, supply chain analysts must transition into decision shapers and value orchestrators. This guide provides CSCOs and supply chain leaders with a five-step framework to redesign the job for continuous flow and ...

Analyst(s):   Dana Stiffler
Research Sep 2026
... Gartner client? CMOs can boost ROI and growth by moving VoC platforms beyond surveys to a multi-VoC data source capability. Audit current usage, reassess vendors, and negotiate contracts for long-term price caps and data ownership to ensure the platform aligns with strategic growth objectives. Insights at a ...

Analyst(s):   Chad Storlie
eBook May 18 2026
... reinventing HR to guide the evolution of work. Download this guide for key steps to achieving success on this mission-critical priority and to learn more about how Gartner partners with leaders like you to drive key outcomes. Key actions to realize AI’s value at scale HR must reinvent itself for the AI era or risk ...
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