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Premium Research Jan 2025
... HR digital transformation entails more than successfully implementing new technology; it also involves managing the digital changes skillfully. CHROs must prioritize change management during their digital transformation planning to maximize returns on their technology investments. Gartner Research ...

Analyst(s):   Colleen Malley   |   Michelle Shapiro   |   Josie Xing
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Premium Research Feb 2025
... This guide will help chief marketing officers establish strategic marketing objectives, prioritize action steps to achieve marketing goals, and communicate the strategic marketing plan to stakeholders and the marketing team. Overview Steps Gartner Recommended Reading Gartner Research ...

Analyst(s):   Chloe Matthews
Premium Research Jan 2025
... Tech CEOs can use this guide to understand the key skills required and challenges involved in hiring sales representatives, aka account executives. It highlights the employer traits, factors influencing job switches and sample job descriptions, helping tech CEOs attract and retain the right talent. ...

Analyst(s):   Tech CEO Research Team
Premium Research Feb 2025
... Most organizations are not achieving satisfactory results from their cybersecurity investments. This research helps CIOs and other digital leaders identify their current cybersecurity scenarios and prioritize outcomes to improve results. Analysis Research Highlights Contributors Gartner Recommended Read ...

Analyst(s):   Paul Proctor   |   Paul Furtado   |   Richard Addiscott   |   Will Candrick
Research May 2025
... CIAM represents a classic use case of combined AM, light IGA, IDV and consent management requirements. Organizations need tailored buying criteria for these solutions. IAM leaders should adopt this five-step approach to select the right tool by aligning their requirements with the tool’s functionality ...

Analyst(s):   Rebecca Archambault   |   Michael Kelley   |   Abhyuday Data
Premium Research Apr 2025
... An effective AI strategy is one that aligns with overarching business objectives. By using AI adoption phases and indicators, and by aligning capacity and skills with precise metrics, AI leaders can refine their strategies to drive significant business impact, mitigate risks and control costs. Analysis ...

Analyst(s):   Erick Brethenoux
Research Dec 2024
... Access Research Already a Gartner client? Strategic portfolio management drives better business outcomes by establishing value to link strategy and execution. Communications service provider product leaders pursuing SPM’s advantages must initially develop success with value-based practices to progress ...

Analyst(s):   Dennis Stevens
Premium Research Feb 2025
... CIOs can use this guide to set up productive conversations with their CMOs on four key topics: digital commerce strategy, AI use cases, marketing technology investments, and customer data and analytics. Gartner Research ...

Analyst(s):   CIO Research Team
Premium Research Jul 2024
... engagement and job retention. HR professionals can use this tool to resolve conflicts and equip managers with essential skills. When to Use Directions for Use Gartner Research ...

Analyst(s):   Ishita Sharma
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