... measures the value and feasibility of the most prominent AI use cases for the communications function. Chief communications officers can use this as a starting point for strategic conversations with their team and other C-suite leaders to guide investment decisions in this technology. Overview How to ...
Analyst(s): Emily Earl
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... assessment plots 20 of the most prominent use cases forAI, GenAI, and AI agents in marketing against value and feasibility. CMOs can use this evaluation for strategic conversations with their teams, cross-functional stakeholders, and IT peers to help guide prioritization and investment decisions. Overview ...
Analyst(s): Nicole Greene | Alan Lopez | Andrew Frank
... of the most prominent use cases for generative and agentic AI in B2B marketing against value and feasibility. CMOs can use this assessment for strategic conversations with their teams, cross-functional stakeholders, peers and other executive leaders to guide smarter AI investment decisions. Overview ...
Analyst(s): Alan Lopez | Upasna Chandna | Jeff Cohen
... •How AI infrastructure constraints are shaping IT spending and growth •What the “Trough of Disillusionment” means forAI investments •Where cross‑functional AI agents may erode SaaS markets •How IT spending priorities are shifting amid volatility and demand Market volatility, economic uncertainty and ...
... analytic platformsmarket grew by 14.4% in 2023, higher than the 2022 growth rate of 8.2%. Data science and AIplatforms led the analytic platformsmarket with an impressive 29.3% growth, driven by the accelerated demand in AI and generative AI technologies. Overview Market Share Data Overall Market Segment ...
Analyst(s): Eric Hunter | Nimit Bali | Kevin Quinn | Radu Miclaus | Rahul Yadav | Jim Hare
... Already a Gartner client? Organizations continue to scale artificial intelligence adoption, driving the need forAI engineering teams. Applications and software engineering leaders need to identify the skills needed to support their specific AI solution types and collaborate with stakeholders to form ...
... preparedness of members’ organizations to manage increasing data responsibilities, changes in the data collected from systems integrating artificial intelligence (AI), and the key challenges that members face with data integration. Overview Summary of Results Survey Results Detail Gartner Research ...
... Industry cloud platforms are highly valued by respondents to Gartner’s Cloud End-User Behavior Survey. Technology service providers addressing this opportunity in insurance are encouraged to use this research to gauge how insurance organizations are approaching industry cloud platforms. Gartner Research ...
... Access Insights Already a Gartner client? Bimodal practices are posing new challenges for security governance. Security and risk management leaders need to understand the new requirements for governing more-experimental Mode 2 projects, including changing their mindsets as to how security resources should ...